These media sources have a slight to moderate liberal bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes) to favor liberal causes. These sources are generally trustworthy for information, but may require further investigation. See all Left-Center sources.
- Overall, we rate Business Insider Left-Center Biased based on story selection that leans left and High for factual reporting due to proper sourcing and a reasonable fact check record.
Factual Reporting: HIGH
World Press Freedom Rank: USA 45/180
Launched in 2007, Business Insider is a business news site concentrating on finance, industry, and tech news. Its headquarters is located in New York City, USA. Business Insider was founded by former Wall Street analyst Henry Blodget and DoubleClick’s co-founder Dwight Merriman and CEO, Kevin Ryan. Business Insider is published by Insider, Inc. Business Insider’s board of directors includes Huffington Post co-founder Ken Lerer, and the president and chief operating officer are Julie Hansen. Henry Blodget is also CEO, and editor-in-chief of Business Insider.
Funded by / Ownership
In 2015, German publishing company and owner of Bild, Die Welt, and Fakt, Axel Springer acquired Business Insider for $442 million, which brought their share to approximately 97 percent. Bezos Expeditions, the personal investment company of Jeff Bezos, will hold further shares according to details of the purchase. The website is funded through online advertising.
Analysis / Bias
In review, Business Insider occasionally publishes listicles such as: “The top 10 Google searches of 2018” and “10 burning questions Americans asked Google in 2018.” Business Insider reports news and opinions with the use of moderately loaded words such as this: “Trump inexplicably told Chuck Schumer and Nancy Pelosi that Mexico would pay for the border wall as part of the landmark new trade deal” and “China looks like it’s going to give Trump a huge symbolic trade war win, fueling hope for a big deal.” When it comes to sourcing information they utilize credible media sources such as gbm.hsbc.com, brookings.edu, Bloomberg, Council on Foreign Relations , and asia.nikkei.com.
Politically, Business Insider leans left through both story selection and wording. Here are some examples of stories that have a leftward tilt:
- The odds that a gun will kill the average American may surprise you
- Mollie Tibbetts’ death is being used to push debunked ideas about illegal immigration and violent crime
- Big oil companies were forced to lay out the science of climate change today in a court hearing that was compared to the Scopes trial on evolution
- Ocasio-Cortez burns Mike Huckabee after being mocked: ‘Leave the false statements to Sarah Huckabee. She’s much better at it.’
This last story about Ocasio-Cortez and Mike Huckabee comes directly from the strongly left-leaning Talking Points Memo.
Failed Fact Checks
Overall, we rate Business Insider Left-Center Biased based on story selection that leans left and High for factual reporting due to proper sourcing and a reasonable fact check record. (5/15/2016) Updated (M. Huitsing 09/06/2019)