Business Insider – Bias and Credibility

Business Insider - Left Center Bias - Liberal - Democrat - Progressive - CredibleFactual Reporting: Mostly Factual - Mostly Credible and Reliable


LEFT-CENTER BIAS

These media sources have a slight to moderate liberal bias.  They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes) to favor liberal causes.  These sources are generally trustworthy for information but may require further investigation. See all Left-Center sources.

  • Overall, we rate Business Insider Left-Center Biased based on story selection that leans left. We also rate them as Mostly Factual in reporting rather than high due to the occasional use of poor sources and a failed fact check.

Detailed Report

Bias Rating: LEFT-CENTER
Factual Reporting: MOSTLY FACTUAL
Country: USA
MBFC’s Country Freedom Rank: MOSTLY FREE
Media Type: Website
Traffic/Popularity: High Traffic

MBFC Credibility Rating: HIGH CREDIBILITY

History

Launched in 2007, Business Insider is a business news site concentrating on finance, industry, and tech news. Its headquarters is located in New York City, USA. Business Insider was founded by former Wall Street analyst Henry Blodget and DoubleClick’s co-founder Dwight Merriman and CEO Kevin Ryan. It is published by Insider, Inc. Business Insider’s board of directors includes Huffington Post co-founder Ken Lerer, and the president and chief operating officer are Julie Hansen.

Read our profile on the United States government and media.

Funded by / Ownership

In 2015, German publishing company and owner of Bild, Die Welt, and Fakt, Axel Springer, acquired Business Insider for $442 million, which brought their share to approximately 97 percent. Bezos Expeditions, the personal investment company of Jeff Bezos, will hold further shares according to the purchase details. The website is funded through online advertising.

Analysis / Bias

In review, Business Insider occasionally publishes listicles such as: “The top 10 Google searches of 2018” and “10 burning questions Americans asked Google in 2018.” Business Insider reports news and opinions with the use of moderately loaded words such as this: “Trump inexplicably told Chuck Schumer and Nancy Pelosi that Mexico would pay for the border wall as part of the landmark new trade deal” and China looks like it’s going to give Trump a huge symbolic trade war win, fueling hope for a big deal.”  When it comes to sourcing information, they utilize credible media sources such as gbm.hsbc.com, brookings.edu, Bloomberg, Council on Foreign Relations, and asia.nikkei.com. However, we also found instances where they rely on poor sources such as the Daily Mail.

Politically, Business Insider leans left through both story selection and wording. Here are some examples of stories that have a leftward tilt:



This last story about Ocasio-Cortez and Mike Huckabee comes directly from the strongly left-leaning Talking Points Memo.

Failed Fact Checks

Overall, we rate Business Insider Left-Center Biased based on story selection that leans left. We also rate them as Mostly Factual in reporting rather than high due to the occasional use of poor sources and a failed fact check. (5/15/2016) Updated (D. Van Zandt 10/17/2023)

Source: http://www.businessinsider.com/


This poll is for entertainment purposes and does not change our overall rating.


 

Last Updated on October 17, 2023 by Media Bias Fact Check


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Left vs. Right Bias: How we rate the bias of media sources

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