Daily Mail – Bias and Credibility

Daily Mail - Questionable - Right Bias - Conservative - Tory - Fake News - Not CredibleFactual Reporting: Low - Not Credible - Not Reliable - Fake News - Bias


A questionable source exhibits one or more of the following: extreme bias, consistent promotion of propaganda/conspiracies, poor or no sourcing to credible information, a complete lack of transparency, and/or is fake news. Fake News is the deliberate attempt to publish hoaxes and/or disinformation for profit or influence (Learn More). Sources listed in the Questionable Category may be very untrustworthy and should be fact-checked on a per-article basis. Please note sources on this list are not considered fake news unless specifically written in the reasoning section for that source. See all Questionable sources.

  • Overall, we rate Daily Mail Right Biased and Questionable due to numerous failed fact checks and poor information sourcing.

Detailed Report

Questionable Reasoning: Right, Propaganda, Conspiracy, Some Fake News, Numerous Failed Fact Checks
Bias Rating: RIGHT
Factual Reporting: LOW
Country: United Kingdom
Press Freedom Rank: MOSTLY FREE
Media Type: Newspaper
Traffic/Popularity: High Traffic
MBFC Credibility Rating: LOW CREDIBILITY


Established in 1896 by Harold and Alfred Harmsworth and Kennedy Jones, The Daily Mail is a tabloid newspaper in the UK. It is edited by Geordie Greig, who took over as editor in November 2018 from Paul Dacre, the editor since 1992. The Daily Mail’s parent company is DMGT, which owns newspapers including the Daily Mail, the Mail on Sunday, and The Metro. The chairman is Jonathan Harmsworth, 4th Viscount Rothermere, who inherited the media empire founded by his great-grandfather Harold and his brother Alfred a century earlier. Harold Sidney Harmsworth is also known to be an admirer of Mussolini and a supporter of Nazi Germany.

Read our profile on UK government influence on media.

Funded by / Ownership

The Daily Mail’s parent company is Daily Mail, and General Trust or DMGT and its chairman are Jonathan Harmsworth. He inherited the media empire founded by his great-grandfather Harold Sidney Harmsworth. The Executive Committee is listed on their about page.

DMGT also publishes the Mail on Sunday and Metro titles. Besides journalism, DMGT includes risk management event organizations such as conferences, training sessions, seminars and is the largest shareholder in property portal Zoopla, sold to Silver Lake. The main revenue of the Daily Mail is digital advertising, print ads, and subscription fees. You can find their 2018 assets report here.

Analysis / Bias

The Daily Mail is a known supporter of the Conservatives. They are also one of the pro-Brexit tabloids. According to a Reuters article, the Daily Mail published a controversial headline in response to a Brexit Court ruling criticizing the judges by branding them as ‘enemies of the people.’ According to CNBC, the Daily Mail has also been criticized by Wikipedia founder Jimmy Wales for publishing fake news articles and “hyped up” headlines and “mastered the art of running stories that aren’t true.” Further, CNBC reported that DMG media responded by saying, “DailyMail.com is the very antithesis of click-bait and hype headlines. We just tell stories better than anyone else.”

The Daily Mail tends to publish stories utilizing sensationalized headlines with emotionally loaded wordings such as “Woman, 63, ‘becomes PREGNANT in the mouth’ with baby squid after eating calamari”, which is a misleading headline. In 2017, Wikipedia banned the Daily Mail as an ‘unreliable’ source. When it comes to sourcing information, they use minimal hyperlinked sourcing and sourcing to themselves. Further, a Reuters institute survey found that 26% of respondents trust their news coverage and 47% do not, ranking them #11 in trust of the major UK news providers. In general, most stories favor the right; however, the Daily Mail will report either side of the story is sensational enough.

Failed Fact Checks

Overall, we rate Daily Mail Right Biased and Questionable due to numerous failed fact checks and poor information sourcing. (7/19/2016) Updated (M. Huitsing 04/22/2023)

Source: https://www.dailymail.co.uk

This poll is for entertainment purposes and does not change our overall rating.


Last Updated on May 22, 2023 by Media Bias Fact Check

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