These media sources have a slight to moderate liberal bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes) to favor liberal causes. These sources are generally trustworthy for information, but may require further investigation. See all Left-Center sources.
- Overall, we rate Insider Left-Center Biased based on story selection that moderately favors the left. We also rate them High for factual reporting due to proper sourcing and a clean fact check record.
Factual Reporting: HIGH
World Press Freedom Rank: USA 48/180
Founded in 2015, Insider is a website associated with Business Insider that covers politics, lifestyle and technology.
Read our profile on United States government and media.
Funded by / Ownership
In 2015, German publishing company and owner of Bild, Die Welt, and Fakt, Axel Springer acquired Business Insider for $442 million, which brought their share to approximately 97 percent. Bezos Expeditions, the personal investment company of Jeff Bezos, will hold the further shares according to details of the purchase. The website is funded through online advertising.
Analysis / Bias
In review, Insider is a Lifestyle spinoff of Business Insider that focuses more on entertainment, politics and technology. Stories are usually relatively short with bulleted summaries on top of the article. Most reporting is original with headlines that are moderately sensational such as this: Trump stopped Fauci from answering a question about the anti-malaria drug Trump is hyping despite it being unproven against the coronavirus. This story, like most is properly sourced to such outlets as Business Insider and Axios. Insider also republishes articles from the Associated Press, Reuters and The Independent.
Insider has a health section that examines different diets as well as issues such as this: Stress doesn’t cause acne, but it can increase your risk for breakouts. These stories are well sourced and align with science. Editorially, Insider rarely offers opinions, however when covering the Trump administration there is a negative tone in headlines as well as story selection such as this Trump stopped Fauci from answering a question about the anti-malaria drug Trump is hyping despite it being unproven against the coronavirus. In general, Insider reports news factually and with a left leaning bias in story selection.
Failed Fact Checks
Overall, we rate Insider Left-Center Biased based on story selection that moderately favors the left. We also rate them High for factual reporting due to proper sourcing and a clean fact check record. (D. Van Zandt 4/6/2020)
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