These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased sources.
- Overall, the factual, well-sourced, and fairly presented content, combined with the overall quality of the site, earns TAP a Least Biased rating and High for factual reporting.
Factual Reporting: HIGH
World Press Freedom Rank: USA 45/180
Founded in 2014, Task and Purpose (TAP) is a military-centric web site that covers a wide range of military-related subjects. The content ranges from current affairs to gear and gadgets, with a focus on veterans, the men, and women currently serving, and their families. According to their about page “Task & Purpose is a military and veteran-focused digital media company enjoyed by millions of readers each month. Founded in 2014 by Zach Iscol, Brian Jones, and Lauren Katzenberg, Task & Purpose provides authentic reporting and perspectives on the stories that matter to military members, veterans, and the broader American public.” The full masthead can also be found on their about page.
Funded by / Ownership
Task and Purpose is owned by Lafayette Media Group, which bills itself as a brand that empowers and supports the military and their families. The website generates revenue through advertising.
Analysis / Bias
While the Opinion page does reveal a slight Left Bias overall, it is confined to the Opinion page, as is appropriate. Despite the sometimes controversial nature of the content covered, the articles on TAP are consistently apolitical, presenting the facts with a minimum of editorializing.
A factual search reveals they have not failed a fact check.
Overall, the factual, well-sourced, and fairly presented content, combined with the overall quality of the site, earns TAP a Least Biased rating and High for factual reporting. (D. Kelley 4/24/2017) Updated (6/29/2019)