Founded in 2014, Task and Purpose (TAP) is a military-centric website that covers a wide range of military-related subjects. The content ranges from current affairs to gear and gadgets, focusing on veterans, the men, women currently serving, and their families. According to their about page “Task & Purpose is a military and veteran-focused digital media company enjoyed by millions of readers each month. Founded in 2014 by Zach Iscol, Brian Jones, and Lauren Katzenberg, Task & Purpose provides authentic reporting and perspectives on the stories that matter to military members, veterans, and the broader American public.” The full masthead can also be found on their about page.
Funded by / Ownership
North Equity LLC owns and publishes Task and Purpose. The website generates revenue through advertising, sponsored content, and the sale of branded merchandise.
Analysis / Bias
Task and Purpose publish original news and commentary on military-related subjects. Most writers are veterans or active-duty military personnel. News articles and headlines are fact-based and usually do not utilize highly emotional wording, such as this Marine Corps fires commander and sergeant major of Hawaii infantry battalion. The website also republished articles from Military.com and commentary from political figures like Barack Obama. Articles rely on credible sources such as Reuters, LA Times, and the Associated Press.
Task and Purpose also publish satirical articles such as this Matt and the no good, very bad ‘woke’ military: A picture story. Satire stories are appropriately tagged as “Humor” or “Mandatory Fun.” A review of humor content reveals that most are critical of the right.
Editorially, opinion content is usually properly labeled and favors the left, such as this A general’s explanation of ‘critical military theory’ is short on substance and dead wrong on diversity. We also found criticism of Democratic President Joe Biden How US military veterans navigated Biden’s ‘betrayal’ of Afghanistan. While news reporting is usually straightforward, we also found strong opinions in news articles, such as this Retired Army Lt. Col. Allen West embarrasses himself in a one-man push-up contest. In general, news reporting is fact-based; however, opinion pieces favor a liberal perspective and opinionated news content is not always labeled properly.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Task and Purpose Left-Center biased based on editorial perspectives that moderately favor the left. We also rate them Mostly Factual in reporting rather than High due to mislabeling opinion-based content as news. (D. Kelley 4/24/2017) Updated (04/06/2022)
Last Updated on June 30, 2023 by Media Bias Fact Check
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