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LifeZette - Right BiasRIGHT BIAS

These media sources are moderately to strongly biased toward conservative causes through story selection and/or political affiliation. They may utilize strong loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes), publish misleading reports and omit reporting of information that may damage conservative causes. Some sources in this category may be untrustworthy. See all Right Bias sources.

Factual Reporting: MIXED
Country: USA
World Press Freedom Rank: USA 45/180


LifeZette is a conservative American news, opinion, and commentary website based in Washington, D.C. It was founded in 2015 by conservative pundit and radio host Laura Ingraham.  According to their about page “LifeZette is a for-profit and editorially independent publication.”

Funded by / Ownership

The website was purchased by the Katz Group in 2018 and funded through online advertising.

Analysis / Bias

In review, Lifezette reports news with right wing bias in story selection that always favors the right. On the website news is broken into the following right leaning categories: Drain the Swamp, Border Security, Traditional Values, Constitutional Freedoms and Liberal Hypocrisy. Lifezette frequently utilizes loaded emotional headlines such as this: Fake Charities Seek to Exploit One of America’s Most Vulnerable Populations (Terrible!). In general, news stories are properly sourced to credible media outlets though they have failed fact checks (see below).

Lifezette has also been accused of peddling conspiracy theories such as Billionaire George Soros being linked to voting machines and the Clinton’s body count. Further, the founder of Lifezette, Laura Ingraham, has very poor track record with fact checkers.

A factual search reveals multiple failed fact checks by IFCN fact checkers.

Overall, we rate Lifezette Right biased based on story selection that favors the right and Mixed for factual reporting due to multiple failed fact checks. This is a borderline Questionable source. (10/5/2016) Updated (D. Van Zandt 11/3/2018)


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