- Overall, we rate News Break Left-Center Biased and Questionable due to the use of poor sources and publishing satire as real news, which is actually fake news when not disclosed.
Questionable Reasoning: Poor Sourcing, Fake News
Bias Rating: LEFT-CENTER
Factual Reporting: MIXED
Country: USA (45/180 Press Freedom)
Media Type: News App
Traffic/Popularity: High Traffic
MBFC Credibility Rating: LOW CREDIBILITY
Founded in 2015 by Jerry Yang and Jeff Zheng, NewsBreak is a website and popular app for iPhone and Android that aggregates local news based on location. News can also be selected in a wide range of categories from Entertainment to World News. According to their about page, “We surface the most impactful, most relevant news & information, wherever you live and work in the country. We work with thousands of local publishers and content creators to ensure you have access to the best local news sources and perspectives.”
According to Tech Crunch, “News Break now boasts 23 million monthly users with a growing network of more than 10,000 content providers. Sensor Tower estimated the app has more than 50 million installs globally across iOS and Android devices, among which more than 99% are from the U.S.”
Funded by / Ownership
News Break is owned by Particle Media based in San Francisco, California. News Break is funded by IDG Capital which is based in Bejing, China. Revenue is generated through advertising, sponsored content, and local classified ads.
In review, News Break is a news aggregator that selects news through AI. When using News Break, whether on the Web or in the app, you are first asked to put in a zipcode or city for your local newsfeed. Once this is done, News Break provides news stories from your local newspapers and TV stations. You can also select news from categories such as Headlines, Entertainment, sports, science, and politics. News Break does not produce its own news reporting; therefore, we determined this source’s bias by analyzing the media outlets they aggregate from. To determine bias, we analyzed the sources used in their headlines feed and the politics feed. We looked at 100 different stories and calculated their bias based on MBFC’s rating of those sources. The most common sources used were The Hill, NBC News, CBS News, and ABC News. The final tallies for source selections are below.
- Left: 16%
- Left-Center: 38%
- Least Biased: 40%
- Right-Center: 0%
- Right: 6%
In this review, we did not evaluate local news because this would be different for each user. The results indicate that 54% of news leans left, 40% are low biased, and 6% right. Of the 100 sources listed, 2 were from sources we list as Mixed for factual reporting. Further, we searched for the use of poor sources. We found that they have also used Natural News, which is a well-known purveyor of false medical information, especially as it relates to Coronavirus. Finally, they have published satire as real news, such as this story FLORIDA: 400-POUND WOMAN SURVIVES SEXUAL ASSAULT BY HERD OF MANATEES. The full story originates from World News Daily Report, which clearly displays the tagline ” Where Facts Don’t Matter.” In general, many stories are low biased and factual; however, the use of poor sources and satire as real news renders them Questionable.
Overall, we rate News Break Left-Center Biased and Questionable due to the use of poor sources and publishing satire as real news, which is actually fake news when not disclosed. (D. Van Zandt 8/25/2020) Updated (03/20/2021)