Sky News Australia – Bias and Credibility

Sky News - Right Bias - Republican - Conservative - Generally CredibleFactual Reporting: Mixed - Not always Credible or Reliable


RIGHT BIAS

These media sources are moderately to strongly biased toward conservative causes through story selection and/or political affiliation. They may utilize strong loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes), publish misleading reports, and omit information that may damage conservative causes. Some sources in this category may be untrustworthy. See all Right Bias sources.

  • Overall, we rate Sky News Australia Right-Biased based on story selection and editorial positions that mostly favor the right. We also rate them borderline Questionable and Mixed for factual reporting due to several failed fact checks, unproven claims, and the promotion of conspiracy theories and misinformation.

Detailed Report

Bias Rating: RIGHT
Factual Reporting: MIXED
Country: Australia
Press Freedom Rank: MOSTLY FREE
Media Type: TV Station
Traffic/Popularity: High Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY

History

Founded in 1996, Sky News Australia is a cable & satellite news provider based in Australia. Sky News provides live news and analysis, commentary, sports news, weather news, and national affairs coverage.  Currently, former Editor of The Australian Paul Whittaker is the CEO of Sky News in Australia.

Read our profile on Australia’s media and government

Funded by / Ownership 

Sky News Australia is currently operated by Australian News Channel Pty Ltd (ANC), a subsidiary of News Corp Australia, a part of News Corp and owned by Rupert Murdoch. Australian News Channel Pty Ltd (ANC) also owns the major Sky News Extra, Sky News Weather Channel, and New Zealand News Channel. For more on News Corp-owned media in Australia, please see here.  Revenue is derived through advertising and subscription fees.

Analysis / Bias

In 2021, Reporters Without Borders ranked Australia 25/180 in their Press Freedom Index, stating, “Investigative journalism in danger.” Center-Right Conservative Scott Morrison is the Prime Minister of Australia. The Liberal-National Coalition, known as The Coalition, is an alliance of center-right political parties, with Morrison serving as the leader.

In review, Sky News Australia publishes news with story selection that favors the center-right Morrison Government such as this: “Morrison ‘unbelievably good’ at handling coronavirus crisis.” They also cover critical opposition voices: “Morrison government is ‘only good at manufacturing slogans.’  Further, they promote conspiracy theories regarding coronavirus and climate change and do not report favorably on immigration. When covering world news about the USA, they cover the Trump administration favorably “President Trump has ‘huge win’ following powerful endorsement.” 



Finally, a Reuters institute survey found that 52% of respondents trust their news coverage and 17% do not, ranking them #12 in trust of the major Australian news providers. In general, story selection and editorial positions mostly favor the right and are not always factual.  

Failed Fact Checks

Overall, we rate Sky News Australia Right-Biased based on story selection and editorial positions that mostly favor the right. We also rate them borderline Questionable and Mixed for factual reporting due to several failed fact checks, unproven claims, and the promotion of conspiracy theories and misinformation. (M. Huitsing 10/17/2020) Updated (03/23/2022)

Source: https://www.skynews.com.au/

This poll is for entertainment purposes and does not change our overall rating.

Last Updated on June 30, 2023 by Media Bias Fact Check


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Left vs. Right Bias: How we rate the bias of media sources

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