A questionable source exhibits one or more of the following: extreme bias, consistent promotion of propaganda/conspiracies, poor or no sourcing of credible information, a complete lack of transparency, and/or is fake news. Fake News is the deliberate attempt to publish hoaxes and/or disinformation for profit or influence (Learn More). Sources listed in the Questionable Category may be very untrustworthy and should be fact-checked on a per-article basis. Please note sources on this list are not considered fake news unless specifically written in the reasoning section for that source. See all Questionable sources.
- Overall, we rate the La Crosse Leader Left-Center Biased and Questionable based on serving as an imposter local news site that promotes left-leaning propaganda in support of the Democratic Party and lacks transparency.
Questionable Reasoning: Imposter Site, Lack of Transparency, Propaganda
Bias Rating: LEFT-CENTER
Factual Reporting: MIXED
Press Freedom Rating: MOSTLY FREE
Media Type: Website
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: LOW CREDIBILITY
The La Crosse Leader is one of 50+ progressive-liberal imposter news websites designed to look like a local media outlet. The website is published by Local Report Inc, which appears to be connected to the American Independent, a progressive liberal organization started by Democratic political operative David Brock in 2014. David Brock also controls Media Matters for America and the super PAC American Bridge 21st Century, which focuses on “tracking” Republican candidates.
The website lacks transparency as they do not have an about page or disclose ownership.
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Funded by / Ownership
The La Crosse Leader is owned and published by Local Report Inc. The website appears connected to True Blue Media, which publishes The American Independent, using content from The American Independent Foundation, a non-partisan 501(c)(3) organization. The website is not transparent in how it is funded as they do not have advertising or solicit donations.
Analysis / Bias
The La Crosse Leader website is designed to look like a local media outlet. The website uses a similar template as the other 50+ Local Report Inc Network imposter sites. The network also republishes articles from The American Independent’s website, with a disclosure at the bottom of articles that reads, “This story was written by (author name), a contributor for The American Independent, where this story first appeared.”
In review, the La Crosse Leader publishes local news stories (Wisconsin) focused on sports, entertainment, and business news giving the appearance of being a legitimate local news source. However, they often publish partisan news and opinion stories that favor the left and the Democratic Party, such as this How To Save Wisconsin’s Health and Environment | Opinion. Further, according to an Axios investigation, other sources in the network have misrepresented news stories on opposition candidates.
Editorially, local news is reported with minimal bias; however, all op-eds favor the left and sometimes denigrate the right. In general, this is a left-leaning imposter website that promotes Democratic Party propaganda and lacks transparency.
Failed Fact Checks
- None in the Last 5 years; however, The American Independent has failed a fact check.
Overall, we rate the La Crosse Leader Left-Center Biased and Questionable based on serving as an imposter local news site that promotes left-leaning propaganda in support of the Democratic Party and lacks transparency. (D. Van Zandt 01/15/2023)
Last Updated on May 31, 2023 by Media Bias Fact Check
Left vs. Right Bias: How we rate the bias of media sources