These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate WLAX – La Crosse News Least Biased based on neutral straight news reporting without offering opinion pieces. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record.
Bias Rating: LEAST BIASED
Factual Reporting: HIGH
Press Freedom Rank: MOSTLY FREE
Media Type: TV Station
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
Founded in 1986, WLAX – La Crosse News is a FOX-affiliated television station licensed to Chippewa Falls, Wisconsin. The associated website is wiproud.com which provides news, sports, weather, politics, and crime reporting.
Funded by / Ownership
WLAX – La Crosse News is owned by Nexstar Media Group, which owns around 200 TV stations nationwide. The founder, chairman, president, and CEO of Nexstar is Perry A. Sook. According to Open Secrets, Nexstar Media group gave more money to Republicans in the 2018 election cycle (45% to Democrats, 55% to Republicans). However, in 2020 they gave more to Democrats (55% Democrats, 45% to Republicans). Advertising generates revenue.
Analysis / Bias
The WLAX – La Crosse News website publishes news for the greater La Crosse, Wisconsin, area. Local news features original reporting with minimal bias, such as this: Hartland apartment fire victims identified. Many stories also contain videos from the TV Station. National and international news is covered through Nexstar Media Wire, the Associated Press, and other large, credible media outlets.
Editorially, they do not produce op-eds; however, they report political news with minimal bias, such as this Michigan governor candidates debate tax cuts, abortion, guns. Reporting is reasonably balanced, covering both sides, and avoids using emotional language. In general, they report news factually and with minimal bias.
Failed Fact Checks
- None in the last 5 years.
Overall, we rate WLAX – La Crosse News Least Biased based on neutral straight news reporting without offering opinion pieces. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record. (D. Van Zandt 10/26/2022)
Last Updated on July 1, 2023 by Media Bias Fact Check
Do you appreciate our work? Please consider one of the following ways to sustain us.