These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by using an appeal to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate KCRA Least Biased based on story selection with minimal editorializing. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record.
Bias Rating: LEAST BIASED
Factual Reporting: HIGH
Press Freedom Rating: MOSTLY FREE
Media Type: TV Station
Traffic/Popularity: High Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
Founded in 1955, KCRA 3 is an NBC-affiliated television station licensed to Sacramento, California, United States. KCRA.com is the associated news and information website for the TV station. KCRA has won several regional Murrow Awards.
Read our profile on the United States government and media.
Funded by / Ownership
KCRA is owned by Hearst Communications, which owns newspapers, magazines, television channels, and television stations, including the San Francisco Chronicle, the Houston Chronicle, and Esquire. According to Open Secrets, Hearst donated 70% to Republican candidates and causes in 2020. Revenue is derived through advertising.
Analysis / Bias
In review, KCRA.com reports news, crime, sports, weather, and entertainment for the greater Sacramento area. Local news is covered through reporters with minimal bias in wording, such as this Stockton man hospitalized after being shot by deputies. A video accompanies most stories from the TV station. The national news is typically covered by CNN, Associated Press, and other Hearst affiliates.
Editorially, KCRA does not produce Op-Eds; however, they report on politics with minimal bias as the primary source is the Associated Press. In general, the news is reported factually with minimal editorializing.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate KCRA Least Biased based on story selection with minimal editorializing. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record. (D. Van Zandt 7/24/2020) Updated (06/19/2022)
Last Updated on May 26, 2023 by Media Bias Fact Check
Left vs. Right Bias: How we rate the bias of media sources