These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate KCRA Least Biased based on story selection with minimal editorializing. We also rate them High for factual reporting due to proper sourcing and a clean fact check record.
Factual Reporting: HIGH
World Press Freedom Rank: USA 45/180
Founded in 1955, KCRA 3 is an NBC-affiliated television station licensed to Sacramento, California, United States. KCRA.com is the associated news and information website for the TV station. KCRA has won several regional Murrow Awards.
Funded by / Ownership
KCRA is owned by Hearst Communications, which owns newspapers, magazines, television channels, and television stations, including the San Francisco Chronicle, the Houston Chronicle, and Esquire. According to Open Secrets Hearst has donated 70% to Republican candidates and causes in 2020. Revenue is derived through advertising.
Analysis / Bias
In review, KCRA.com reports on news, crime, sports, weather, and entertainment for the greater Sacramento area. Local news is covered through reporters with minimal bias in wording such as this Stockton man hospitalized after being shot by deputies. Most stories are accompanied by a video from the TV station. National news is typically covered by CNN, Associated Press, and other Hearst affiliates.
Editorially, KCRA does not produce Op-Eds, however, they do report on politics with minimal bias as the primary source is usually the Associated Press. In general, the news is reported factually with minimal editorializing.
Failed Fact Checks
- None to date
Overall, we rate KCRA Least Biased based on story selection with minimal editorializing. We also rate them High for factual reporting due to proper sourcing and a clean fact check record. (D. Van Zandt 7/24/2020)