These media sources are moderately to strongly biased toward liberal causes through story selection and/or political affiliation. They may utilize strong loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes), publish misleading reports and omit reporting of information that may damage liberal causes. Some sources in this category may be untrustworthy. See all Left Bias sources.
- Overall, we rate Elle Magazine Left Biased based on story selection and editorial positions that usually favor the left. We also rate them Mostly Factual for reporting, rather than high due to occasionally promoting pseudoscience and one failed fact check.
Factual Reporting: MOSTLY FACTUAL
World Press Freedom Rank: USA 45/180
Founded in 1945, ELLE Magazine is a lifestyle and fashion magazine which was founded by Pierre Lazareff and his wife Hélène Gordon Lazareff in France. Elle was owned by the Lagardère Group of France, which sold it to Czech Media Invest. In 2011, Hearst acquired nearly 100 titles in 14 countries outside of France including ELLE and ELLE DÉCOR. Elle covers fashion, news, entertainment, health, and beauty. The current publisher and editor-in-chief is Nina Garcia. The Senior Vice President & Publishing Director is Carol A. Smith, and Katie Connor is Site Director for ELLE.com.
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Funded by / Ownership
Elle is owned by Hearst Corp., which owns dozens of publications. Revenue is derived through advertising, affiliate marketing, and subscription sales.
Analysis / Bias
In review, Elle typically covers fashion and entertainment. Politics is not heavily covered, however when they do, they use moderate emotionally loaded wording such as this “’Black People Will Swim’ Is Fighting A Racist Stereotype With Swim Lessons”. This story, like most on the website, is properly sourced to High and Mostly Factual left-leaning sources such as The Atlanta Journal-Constitution (AJC), NBC News, and Out Magazine. However, they also publish articles such as “How Much For That Queerness In The Window?”, which directs to market affiliated brands that are weaved into the article and provides links indirectly encouraging readers to buy products such as “like the cute Express Pride black tank with rainbow ribbing and the understated gray J. Crew Pride ‘Love First’ shirt.” They do disclaim with a note “Every item on this page was chosen by an ELLE editor. We may earn a commission on some of the items you choose to buy.”
Editorially, Elle Magazine does not report favorably on conservatives and the Trump administration such as this: “Trump Is Autographing Bibles Now So That’s A Wrap On Humanity, Right?” A quote from the article reads “President of the United States and Professional Twitter Bully, spent some time in Alabama today greeting people and autographing items, among them hats, $100 bills, and Bibles. As in The Bible.” Further, Elle occasionally promotes pseudoscience, such as aromatherapy. Although they do source to credible pro-science sites, the article’s claims do not match the consensus of science that aromatherapy is not scientifically proven to be effective. They have also been criticized for an article about GMOs called “Bad Seed.” In general, Elle reports mostly factually and with a strong left-leaning bias.
Failed Fact Checks
Overall, we rate Elle Magazine Left Biased based on story selection and editorial positions that usually favor the left. We also rate them Mostly Factual for reporting, rather than high due to occasionally promoting pseudoscience and one failed fact check. (M. Huitsing 6/25/2020)
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