This page hosts daily news stories related to the media and journalism industry. Check back often, as new stories may be added throughout the day.
Elon Musk Credits Podcasts for Trump’s Election Win
In a recent interview with Tucker Carlson, Elon Musk attributed President-elect Donald Trump’s success to his campaign’s strategy of engaging in lengthy podcast appearances. Musk emphasized that podcast formats on shows like Joe Rogan’s and Lex Fridman’s allow candidates to present themselves more authentically than traditional news outlets. Trump participated in several podcasts, including a three-hour session with Rogan, which reportedly helped sway moderate audiences. Musk contrasted this approach with Vice President Kamala Harris, who declined a Rogan appearance due to logistical issues, which Musk argued would have negatively impacted her campaign if she had participated.
(Read More) (The Hill Rating)
Election Night TV Viewership Drops by 25% from 2020
Nielsen ratings indicate that TV viewership for this year’s Election Night coverage fell by 25% compared to 2020, with an average of 42.3 million viewers across 18 networks. Fox News led the pack, averaging 10.3 million prime-time viewers, followed by MSNBC and ABC. Fox Business and Newsmax saw significant niche audiences, though overall, the largest demographic for Election Night TV coverage was viewers over age 55. Alternative digital platforms like Samba TV noted different patterns, with viewers tuning in primarily for shorter durations. (Read More) (MediaPost Rating)
Trump Campaign’s Shift to Alternative Media Surpasses Traditional Ads
In a striking divergence from traditional campaign spending, Republicans spent considerably less than Democrats on paid media for Donald Trump’s campaign, relying instead on alternative media channels. Democrats reportedly spent $460 million more than Republicans on traditional ads for Vice President Kamala Harris. Trump’s strategy leveraged podcasts, Twitch, and influencer platforms, catering to voters skeptical of mainstream media, which analysts suggest was instrumental in his success. This shift highlights changing voter engagement trends and the growing influence of digital-first platforms in elections. (Read More) (Adweek Rating)
French Newspaper Le Monde Deems Trump’s Victory as “The End of an American Era”
French publication Le Monde has published an editorial lamenting the implications of Donald Trump’s election victory, describing it as marking the end of a globally engaged, democratic model of the United States. The newspaper expressed concerns over potential fractures in the European Union as a result of Trump’s inward-looking policies and cautioned European leaders to brace for challenges. The editorial also criticized Elon Musk for his vocal support of Trump, noting the potential international ramifications of these political shifts. (Read More) (The Hill Rating)
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