These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate Adweek Least Biased based on presenting news with minimal political bias and High for factual reporting due to proper sourcing and a clean fact check record.
Bias Rating: LEAST BIASED
Factual Reporting: HIGH
Country: USA (45/180 Press Freedom)
Media Type: Magazine
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
Founded in 1979, Adweek is a weekly American advertising trade publication that covers the marketing and advertising industry. They also operate various blogs focusing on the advertising and mass media industry. According to their about page “Adweek is the leading source of news and insight serving the brand marketing ecosystem.” The current executive editor is James Cooper.
Funded by / Ownership
Adweek is owned by Canadian private equity firm Beringer Capital, with Jeffrey Litvack serving as CEO for Adweek. They generate revenue through advertising, subscriptions and sponsored content.
Analysis / Bias
In review, Adweek primarily covers news related to the media, marketing, and advertising. There is minimal use of loaded language in headlines such as this Facebook Teamed Up With Eventbrite on a Ticketing Distribution and Sales Feature for Pages. This story, like most on Adweek, is appropriately sourced to credible media outlets such as Bloomberg. In general, straight news reporting sticks with its genre and presents information with low bias.
Editorially, Adweek also focuses on their industry and does not venture deeply into politics. From a political standpoint, they also present low biased Op-Eds.
Failed Fact Checks
- None to date
Overall, we rate Adweek Least Biased based on presenting news with minimal political bias and High for factual reporting due to proper sourcing and a clean fact check record. (D. Van Zandt 5/17/2019) Updated (3/6/2021)