These media sources have a slight to moderate liberal bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes) to favor liberal causes. These sources are generally trustworthy for information, but may require further investigation. See all Left-Center sources.
- Overall, we rate Today.com Left-Center Biased based on story selection that moderately favors the left. We also rate them Mostly Factual, rather than High due to controversies in the past as well as occasionally publishing videos from the TV show that promotes Pseudoscience.
Factual Reporting: MOSTLY FACTUAL
World Press Freedom Rank: USA 45/180
Today.com is the website for NBC’s morning and talk show named Today. The Today Show debuted in 1952 and is the fifth longest-running television program in history. The website covers news, food, health, and wellness as well as video streams of their TV programming.
Over its history, the Today Show has faced some controversy. For example, in 2012, they were found to have edited an audio recording that selectively edited the 9-1-1 call that George Zimmerman made prior to shooting and killing Martin, which had the effect of making Zimmerman appear racist.
Funded by / Ownership
Today is currently owned by NBC Universal, which is in turn owned by Comcast. The Chairman and Chief Executive Officer (CEO) of Comcast are Brian L. Roberts, which was founded by his father, Ralph J. Roberts. Today’s revenue is mainly derived from advertising and sponsored content.
Analysis / Bias
In review, Today.com offers original reporting on national news, lifestyle, celebrities, and video segments from the Today show. Articles and headlines typically utilize minimally loaded language such as this Coronavirus treatments and vaccines show hopeful new signs. When reporting on political stories they often report in a straightforward nonbiased manner such as this Longtime Rep. William Lacy Clay defeated by progressive activist Cori Bush. However, when reporting on conservatives and the Trump Administration more news stories are negative than positive such as this After husband dies of coronavirus, woman writes obituary blaming Trump, Texas governor.
While Today.com does not publish original articles that advocate pseudoscience they frequently have Dr. Oz on a guest who is a known purveyor of debunked pseudoscience: Dr. Oz reveals the foods that help you live longer. In general, Today reports news mostly factually with a moderate left-leaning editorial bias based on negative story selection when covering the right.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Today.com Left-Center Biased based on story selection that moderately favors the left. We also rate them Mostly Factual, rather than High due to controversies in the past as well as occasionally publishing videos from the TV show that promotes Pseudoscience. (D. Van Zandt 8/5/2020)