These media sources are moderate to strongly biased toward liberal causes through story selection and/or political affiliation. They may use strong loaded words (wording that attempts to influence an audience by appealing to emotion or stereotypes), publish misleading reports, and omit information that may damage liberal causes. Some sources in this category may be untrustworthy. See all Left Bias sources.
LEFT BIAS
- Overall, we rate Thetruth.com Left Biased based on story selection and advocacy that favors the progressive left. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record.
Detailed Report
Bias Rating: LEFT
Factual Reporting: HIGH
Country: USA
Press Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
Thetruth.com is a website for the Truth Initiative, founded in 1999 as a result of the Tobacco Master Settlement Agreement (MSA). The Truth Initiative’s signature program is its Truth campaign, a youth smoking prevention public education program credited with reducing teen smoking. Leidos (Fortune 500 information technology) supports the Truth Initiative opioid education and prevention campaign. Robin Koval is the CEO and President, and Mike Moore is the chair of the Truth Initiative. For a complete list of the board of directors and staff, please see here.
Read our profile on the United States media and government.
Funded by / Ownership
Thetruth.com’s funding comes from the Truth Initiative, a 501(c)(3) nonprofit public health organization. Please see their most recent annual reports and financial information here. An online shop that sells branded merchandise generates revenue.
Analysis / Bias
The website publishes articles with emotionally loaded headlines, such as “Spotlight: Lincoln Mondy” and “VAPING + TOBACCO IS A SOCIAL JUSTICE ISSUE.” In the article, Thetruth.com also highlights Big Tobacco’s history of systemic discrimination, such as funding a summer program that gave them access to Black children. When sourcing Thetruth.com, utilize credible sources, such as industrydocuments.ucsf.edu, NPR, New York Times.
Editorially, Thetruth.com takes action against the tobacco industry by initiating campaigns such as the “Mental Health Campaign,” “Social Justice Campaign,” and the “Environment Campaign.” In general, TheTruth.com is fact-based and holds left-leaning editorial positions.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Thetruth.com Left Biased based on story selection and advocacy that favors the progressive left. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record. (M. Huitsing 02/25/2023)
Source: https://www.thetruth.com/
Last Updated on February 25, 2023 by Media Bias Fact Check
Left vs. Right Bias: How we rate the bias of media sources
