Special Broadcasting Service (SBS) – Bias and Credibility

SBS - Left Center Bias - Liberal - Labour - Credible - ReliableFactual Reporting: High - Credible - Reliable


LEFT-CENTER BIAS

These media sources have a slight to moderate liberal bias.  They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes) to favor liberal causes.  These sources are generally trustworthy for information but may require further investigation. See all Left-Center sources.

  • Overall, we rate The Special Broadcasting Service (SBS) Left-Center Biased based on story selection and editorial positions that moderately favor the left. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record.

Detailed Report

Bias Rating: LEFT-CENTER
Factual Reporting: HIGH
Country: Australia
MBFC’s Country Freedom Rank: MOSTLY FREE
Media Type: TV Station
Traffic/Popularity: High Traffic
MBFC Credibility Rating: HIGH CREDIBILITY

History

Founded in 1978, The Special Broadcasting Service (SBS) is a hybrid-funded Australian public broadcasting radio, online, and television network. The stated purpose of SBS is “to provide multilingual and multicultural radio and television services that inform, educate and entertain all Australians and, in doing so, reflect Australia’s multicultural society.”

Read our profile on Australia’s media and government.

Funded by / Ownership

SBS is a public broadcaster that is funded through the government and advertising.

Analysis / Bias

In review, SBS News reports Australian and world news. Articles and headlines use moderately loaded emotional language such as this Victoria announces the State of Disaster as Melbourne enters drastic Stage 4 coronavirus lockdown. This story is appropriately sourced to the Victoria State Government. World news is generally sourced through news wires such as AFP, Reuters, and the Associated Press.

Editorially, SBS does not directly publish op-eds; however, they report on politics from a liberal perspective. For example, they frequently report negatively on conservative Prime Minister Scott Morrison, such as Scott Morrison’s high-flying $3.1 million travel and accommodation costs revealed. SBS also advocates for legal gay marriage and expresses concern for climate change. Further, a Reuters institute survey found that 70% of respondents trust their news coverage and 12% do not, ranking them #2 in trust of the major Australian news providers. The news is generally reported factually and with a left-leaning editorial bias.

Failed Fact Checks

  • None in the Last 5 years

Overall, we rate The Special Broadcasting Service (SBS) Left-Center Biased based on story selection and editorial positions that moderately favor the left. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record. (D. Van Zandt 4/15/2017) Updated (03/23/2022)

Source: https://www.sbs.com.au/

Last Updated on July 30, 2023 by Media Bias Fact Check


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Left vs. Right Bias: How we rate the bias of media sources

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