RIGHT-CENTER BIAS
These media sources are slightly to moderately conservative in bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by appealing to emotion or stereotypes) to favor conservative causes. These sources are generally trustworthy for information but may require further investigation. See all Right-Center sources.
- Overall, we rate National Research Inc. as Right-Center based on a slight Republican-leaning polling bias and consistent alignment with Republican campaign clients. We also rate them as High Factual pollsters based on an A- rating in predictive polling.
Detailed Report
Bias Rating: RIGHT-CENTER (2.2)
Factual Reporting: HIGH (1.5)
Country: USA
MBFC Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
National Research Inc. is a political and public affairs polling firm that has conducted opinion research for more than two decades. According to its website, the firm provides quantitative and qualitative research for political campaigns, public relations clients, corporations, and advocacy groups. The company emphasizes campaign-oriented strategy and message development through a political lens. They are based in Hazlet, New Jersey.
Read our profile on the United States media and government.
Funded by / Ownership
National Research Inc. is privately owned. Revenue is generated through polling and consulting services for political campaigns, PACs, advocacy organizations, and corporate clients. Listed political clients include Donald J. Trump for President, the Republican National Committee (RNC), the National Republican Congressional Committee (NRCC), the National Republican Senatorial Committee (NRSC), America First Action, and numerous Republican candidates and governors.
Analysis / Bias
National Research Inc. conducts political polling and message testing, almost exclusively for Republican candidates, PACs, and conservative-aligned organizations. Recent work highlights polling commissioned by American Greatness and surveys showing support for Trump-aligned policies. The firm does not publish general political news reporting but releases polling results and client-related summaries that align with Republican campaign interests.
Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For National Research Inc., the mean-reverted polling bias is +0.35, indicating a slight Republican lean. Under MBFC’s calibrated polling bias scale, a mean bias between 0.0 and 0.5 corresponds to a polling bias score of +1. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.
Because the firm almost exclusively polls for Republican campaigns and conservative organizations, editorial bias is assessed at +5.
Applying MBFC’s weighted formula:
(+1 × 0.70) + (+5 × 0.30) = 0.7 + 1.5 = +2.2
Based on MBFC’s bias classification scale, a final score of +2.2 places National Research Inc. in the Right-Center category.
Factual reporting is rated High based on a Silver Bulletin grade of A-, indicating strong predictive accuracy and reliable methodological performance.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate National Research Inc. as Right-Center based on a slight Republican-leaning polling bias and consistent alignment with Republican campaign clients. We also rate them as High Factual pollsters based on an A- rating in predictive polling. (D. Van Zandt 03/03/2026)
Source: https://www.nationalresearchinc.com/
Last Updated on March 3, 2026 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources