LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate Labdoor as Least Biased, as it does not exhibit overt political or ideological leanings. Its factual reporting is rated Mixed due to concerns about potential conflicts of interest arising from its revenue model and questions about the transparency and currency of its product evaluations.
Detailed Report
Bias Rating: LEAST BIASED (-0.5)
Factual Reporting: MIXED (4.6)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
Labdoor is a privately held company founded in 2012 by Neil Thanedar and others. Headquartered in South San Francisco, California, Labdoor provides information on dietary supplements, which are not required to undergo FDA testing in the United States. The company purchases dietary supplements directly from retailers, sends them to FDA-registered laboratories for analysis, and publishes the findings to help consumers make informed decisions about supplement safety and efficacy.
Read our profile on the United States government and media.
Funded by / Ownership
Labdoor is a for-profit entity that generates revenue through affiliate marketing, certification services, and direct sales. The company has received investments from venture capital firms and angel investors, including Rock Health, Mark Cuban, Y Combinator, and Floodgate. Labdoor emphasizes its independence by stating that it does not accept contributions or donations from manufacturers to rank products on its site.
Analysis / Bias
Labdoor positions itself as an independent supplement testing and ranking platform, aiming to provide consumers with transparent information about product quality. The company’s testing process involves purchasing products from retail outlets, analyzing them in FDA-registered laboratories, and scoring them based on label accuracy, product purity, nutritional value, ingredient safety, and projected efficacy.
Labdoor’s business model includes affiliate marketing, where the company earns commissions from sales of products it has tested and certified. While Labdoor asserts that it maintains objectivity and does not allow manufacturers to influence its ratings, the reliance on affiliate revenue and certification fees may present potential conflicts of interest.
The company’s supplement rankings cover various categories, including melatonin, where products are graded based on the aforementioned criteria. However, some users have raised concerns about the transparency of Labdoor’s scoring process and the potential for outdated information.
Failed Fact Checks
- None in the Last 5 years. Some of the products they sell are classified as pseudoscience.
Overall, we rate Labdoor as Least Biased, as it does not exhibit overt political or ideological leanings. Its factual reporting is rated Mixed due to concerns about potential conflicts of interest arising from its revenue model and questions about the transparency and currency of its product evaluations. (D. Van Zandt 05/18/2025)
Source: https://labdoor.com/
Last Updated on May 18, 2025 by Media Bias Fact Check
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