Bias Rating: LEAST BIASED
Factual Reporting: HIGH
Press Freedom Rating: MOSTLY FREE
Media Type: TV Station
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
Founded in 1953 and a NBC-affiliated television station, KCBD – Lubbock News serves Lubbock, Texas, and the surrounding area. Kcbd.com is the associated website for the TV news station that provides local and national news and sports, weather, traffic, and entertainment.
Funded by / Ownership
KCBD – Lubbock News is owned by Gray Television, which operates 145 stations across the USA. Sponsored content and advertising generate revenue.
Analysis / Bias
In review, KCBD – Lubbock News provides news coverage for Lubbock, Texas, and the surrounding areas. Local news is covered through reporters with minimal bias and often has video provided by the TV station: 2 killed, 1 injured in Motley County rollover. The national news is provided through other Gray Television affiliates as well as the Associated Press. International news generally comes from CNN and the Associated Press.
Editorially, KCBD – Lubbock News does not offer an opinion page. In general, they report news factually and with minimal bias.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate KCBD – Lubbock News Least Biased based on minimally loaded language and minimal editorializing. We also rate them High for factual reporting due to proper sourcing and a clean fact check record. (D. Van Zandt 03/27/2022)
Last Updated on March 27, 2022 by Media Bias Fact Check
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