RIGHT-CENTER BIAS
These media sources are slight to moderately conservative in bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by appealing to emotion or stereotypes) to favor conservative causes. These sources are generally trustworthy for information but may require further investigation. See all Right-Center sources.
- Overall, we rate InsiderAdvantage as Right-Center Biased based on polling that recently routinely favors the right. We also rate them as Mixed factual pollsters based on limited methodology disclosures and polls that sometimes stray far from the consensus in favor of right-leaning politicians and causes.
Detailed Report
Bias Rating: RIGHT-CENTER (4.5)
Factual Reporting: MIXED (4.6)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
The InsiderAdvantage is a research survey organization based in Atlanta, Georgia. According to their about page, “InsiderAdvantage began surveying public opinion in 2000. Over the years InsiderAdvantage has polled for television affiliates across the nation ranging from ABC, NBC, and Fox affiliates in major TV markets to print and online publications such as Politico and Newsmax.”
Read our profile on the United States media and government.
Funded by / Ownership
InsiderAdvantage is privately owned. Revenue is derived through sales of services.
Analysis / Bias
InsiderAdvantage conducts market research and polling via various mediums. The website does not generally report on politics but publishes news related to its polling.
FiveThirtyEight, an expert on measuring and rating pollster performance, has evaluated 196 polls by InsiderAdvantage, earning 2.0 stars for accuracy. They also conclude that their polling slightly favors the Right. However, they frequently do not include methodology in their polls, lowering their credibility.
MBFC finds that InsiderAdvantage is Right-Center biased and Mixed for factual reporting due to patterns of poll results that often lean Republican and, at times, fall outside the consensus. For example, one survey showed Donald Trump’s approval rating at 54%, which was 10 points higher than the RealClearPolitics average at the time. In another case, InsiderAdvantage partnered with Trafalgar Group, a Republican-aligned pollster, producing results that aligned with Trafalgar’s more favorable numbers for Trump. Additionally, some polls appear exaggerated or skewed toward conservative narratives, such as a survey suggesting broad approval of Robert F. Kennedy Jr. and skepticism of COVID-19 vaccines. These examples illustrate why MBFC rates InsiderAdvantage as Right-Center Biased and Mixed for factual accuracy, despite FiveThirtyEight’s more favorable ratings.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate InsiderAdvantage as Right-Center Biased based on polling that recently routinely favors the right. We also rate them as Mixed factual pollsters based on limited methodology disclosures and polls that sometimes stray far from the consensus in favor of right-leaning politicians and causes. (D. Van Zandt 09/20/2024) Updated (09/08/2025)
Source: https://insideradvantage.com/
Last Updated on September 8, 2025 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources