LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate InsiderAdvantage as Least Biased based on minimal mean-reverted polling bias. While associated editorial content demonstrates a right-leaning tone, polling performance remains close to neutral. We also rate them as Mostly Factual pollsters based on a B rating in predictive polling.
Detailed Report
Bias Rating: LEAST BIASED (0.7)
Factual Reporting: MOSTLY FACTUAL (2.0)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
InsiderAdvantage is a Georgia-based public opinion polling and media firm founded in 2000. According to its website, the company conducts national and state polling and produces related media products, including the Georgia-based political and business publication James Magazine. Founder and Chairman Matt Towery is a former Republican Georgia state legislator and serves as a political analyst and radio contributor.
Read our profile on the United States media and government.
Funded by / Ownership
InsiderAdvantage is privately owned. Revenue is generated through polling services, media partnerships, and publication sales. The firm has polled for television affiliates, Politico, and Newsmax, and operates James Magazine as an affiliated publication.
Analysis / Bias
InsiderAdvantage conducts political polling and publishes news and commentary. Recent content and polling releases prominently highlight favorable findings for President Trump and include commentary defending his performance. James Magazine articles, such as coverage of legislation inspired by Charlie Kirk, present conservative policy initiatives in a favorable tone. This reflects a moderate right-leaning editorial framing.
Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For InsiderAdvantage, the mean-reverted polling bias is −0.36, indicating a slight Democratic lean. Under MBFC’s calibrated polling bias scale, a mean bias between 0.0 and 0.5 corresponds to a polling bias score of −1. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.
Given the firm’s consistently favorable framing toward Republican figures and conservative policy themes, editorial bias is assessed at +5.
Applying MBFC’s weighted formula:
(−1 × 0.70) + (+5 × 0.30) = −0.7 + 1.5 = +0.8
Based on MBFC’s bias classification scale, a final score of +0.8 places InsiderAdvantage in the Least Biased category, with a modest right-leaning editorial tendency offset by minimal polling bias.
Factual reporting is rated Mostly Factual based on a Silver Bulletin grade of B, indicating generally reliable performance with some variability in predictive accuracy.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate InsiderAdvantage as Least Biased based on minimal mean-reverted polling bias. While associated editorial content demonstrates a right-leaning tone, polling performance remains close to neutral. We also rate them as Mostly Factual pollsters based on a B rating in predictive polling. (D. Van Zandt 09/20/2024) Updated (02/25/2026)
Source: https://insideradvantage.com/
Last Updated on February 25, 2026 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources