Has this Media Source failed a fact check? LET US KNOW HERE.


iMediaEthics - Least BiasedLEAST BIASED

These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes).  The reporting is factual and usually sourced.  These are the most credible media sources. See all Least Biased Sources.

Factual Reporting: HIGH
Country: USA
World Press Freedom Rank: USA 45/180


iMediaEthics, formerly known as is a non-partisan media watchdog group that targets unethical conduct, and incorrect or unethical media practices. iMediaEthics states its mission as “iMediaEthics promotes the media’s use of scientific methods and experts before publication. Our journalists, student interns and contributors publish media ethics news and investigative reports based on in-depth research.” The Founder, Publisher & Editor-in-chief is Rhonda Roland Shearer.

Funded by / Ownership

iMediaEthics is part of the not-for-profit 501(c)(3), Art Science Research Laboratory. iMediaEthics is funded through donations.

Analysis / Bias

In review, iMediaEthics focuses on investigative reports, daily media ethics news, case studies and fact checks. Under their commentary category they publish stories with emotionally loaded headlines such as “How Racist Are We Americans? What an AP Poll Suggests.” They typically utilize credible sources such as the Associated Press and The Daily Beast. Under the section called PollCheck, polling expert David Moore examines the polling standards for news outlets. David Moore was former Vice President of the Gallup Organization. iMediaEthics also conducts polls such as this one: “Public Evenly Divided over Impeachment of Donald Trump: USA Today/iMediaEthics Poll” in which they source and collaborate with USA Today  They provide full topline results and crosstabs for this poll. iMediaEthics also produces investigative reports such as the Kevin Deutsch story

Overall, we rate iMediaEthics highly factual due to proper sourcing and Least Biased (lean left) based on following proper fact check standards. (M. Huitsing 5/6/2018) Updated (12/05/2018)


How do you rate: iMediaEthics




We signed the Pro-Truth Pledge:
please hold us accountable.

Ads do not necessarily reflect the views of MBFC