These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate Gallup Least Biased based on a consistent track record as a pollster and reporting news with minimal bias. We also rate them Very-High for factual reporting due to using only statistics-driven information without opinions.
Factual Reporting: VERY HIGH
World Press Freedom Rank: USA 45/180
Gallup, Inc. is an American research-based, global performance-management consulting company. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. It provides research and strategic consulting to large organizations in many countries, focusing on “analytics and advice to help leaders and organizations solve their most pressing problems.”
Funded by / Ownership
Gallup is owned by Gallup, Inc and generates revenue through product sales, client fees and the sale of data and consulting services.
Analysis / Bias
In review, Gallup presents news based on analysis from polling data. Besides polling data, Gallup publishes news that is low biased and does not use loaded terms such as this: U.S. Church Membership Down Sharply in Past Two Decades. This is sourced back to a Gallup poll that provides a methodology. In general, Gallup is low biased and presents data from their polls without loaded words. As of May 30th, 2018, Gallup was classified as slightly skewed right and with a B rating as a pollster, by FiveThirtyEight. In general, Gallup is a low biased source of information.
A factual search reveals they have not failed a fact check.
Overall, we rate Gallup Least Biased based on a consistent track record as a pollster and reporting news with minimal bias. We also rate them Very-High for factual reporting due to using only statistics-driven information without opinions. (D. Van Zandt 1/21/2017) Updated (1/22/2021)