LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate Echelon Insights as Least Biased based on polling that minimally favors the right. We also rate them as Mostly Factual pollsters based on a B+ rating in predictive polling.
Detailed Report
Bias Rating: LEAST BIASED (0.7)
Factual Reporting: MOSTLY FACTUAL (2.0)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
Echelon Insights is a market research company based in Alexandria, Virginia. According to their about page, “Founded by experts from the digital and polling worlds, we’re erasing old industry lines that separate the process of conducting research from the tools to act on it. We optimize your message, pinpoint your target audience, and give you the power to track change in realtime..”
Read our profile on the United States media and government.
Funded by / Ownership
Echelon Insights is a private company that has been hired for political polling and market research. Revenue is derived through sales of services.
Analysis / Bias
Echelon Insights conducts market research and polling via various mediums. The website does not generally report on politics and conducts research for both political parties.
Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For Echelon Insights, the mean-reverted polling bias is +0.11, indicating a slight Republican lean. Under MBFC’s calibrated polling bias scale, a mean bias between -0.0 and -1.5 corresponds to a polling bias score of -1. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.
Applying MBFC’s weighted formula:
(+1 × 0.70) + (+0 × 0.30) = +0.7
Based on MBFC’s bias classification scale, a final score of +0.7 places Echelon Insights in the Least Biased category.
Factual reporting is rated Mostly Factual based on a Silver Bulletin grade of B+, indicating solid predictive accuracy and good methodological performance.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Echelon Insights as Least Biased based on polling that minimally favors the right. We also rate them as Mostly Factual pollsters based on a B+ rating in predictive polling. (D. Van Zandt 07/13/2024) Updated (02/12/2026)
Source: https://echeloninsights.com/
Last Updated on February 12, 2026 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources