LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate Digital Research as Least Biased based on polling that minimally favors the left. We also rate them as Mixed Factual based on a 1.4-star rating in predictive polling.
Detailed Report
Bias Rating: LEAST BIASED (-0.3)
Factual Reporting: MIXED (4.6)
Country: United States
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
Digital Research is based in Maine and specializes in market research. According to its about page, “DIGITAL RESEARCH, INC. (DRI) is rooted in a rich tradition of survey research. Our founder, Bob Domine, trained at the University of Michigan’s Institute for Social Research, in the late 1970’s.”
Read our profile on the United States media and government.
Funded by / Ownership
Digital Research is a private company. The sale of surveys and market research generates revenue.
Analysis / Bias
Digital Research conducts market research and polling via various mediums. The website does not generally report on politics.
FiveThirtyEight, an expert on measuring and rating pollster performance, has evaluated 29 polls by Digital Research, earning 1.4 stars for accuracy, indicating they are mixed factually by MBFC’s criteria. They also conclude that their polling slightly favors the Left with a score of +0.1, which equates to Least Biased overall in polling. In general, Digital research is not always an accurate pollster but demonstrates minimal bias in polling.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Digital Research as Least Biased based on polling that minimally favors the left. We also rate them as Mixed Factual based on a 1.4-star rating in predictive polling. (D. Van Zandt 07/01/2024) Updated (02/11/2025)
Source: https://www.digitalresearch.com/
Last Updated on February 13, 2025 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources