LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate Digital Research as Least Biased based on polling that minimally favors the left. We also rate them as Mixed Factual based on a C+ rating in predictive polling.
Detailed Report
Bias Rating: LEAST BIASED (-0.7)
Factual Reporting: MIXED (4.6)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
Digital Research is based in Maine and specializes in market research. According to its about page, “DIGITAL RESEARCH, INC. (DRI) is rooted in a rich tradition of survey research. Our founder, Bob Domine, trained at the University of Michigan’s Institute for Social Research, in the late 1970’s.”
Read our profile on the United States media and government.
Funded by / Ownership
Digital Research is a private company. The sale of surveys and market research generates revenue.
Analysis / Bias
Digital Research conducts market research and polling via various mediums. The website does not generally report on politics.
Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For Digital Research, the mean-reverted polling bias is −0.10, indicating a slight Democratic lean. Under MBFC’s calibrated polling bias scale, a mean bias between -0.0 and -0.5 corresponds to a polling bias score of -1. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.
Applying MBFC’s weighted formula:
(−1 × 0.70) + (−0 × 0.30) = −0.7
Based on MBFC’s bias classification scale, a final score of -0.7 places Digital Research in the Least Biased category.
Factual reporting is rated Mixed based on a Silver Bulletin grade of C+, indicating below-average predictive accuracy and fair methodological performance.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Digital Research as Least Biased based on polling that minimally favors the left. We also rate them as Mixed Factual based on a C+ rating in predictive polling. (D. Van Zandt 07/01/2024) Updated (02/12/2026)
Source: https://www.digitalresearch.com/
Last Updated on February 12, 2026 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources