These media sources have a slight to moderate liberal bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes) to favor liberal causes. These sources are generally trustworthy for information but may require further investigation. See all Left-Center sources.
- Overall, we rate CNBC Left-Center Biased based on story selection that leans left. We also rate them Mostly Factual in reporting rather than High due to two failed fact checks.
Factual Reporting: MOSTLY FACTUAL
World Press Freedom Rank: USA 45/180
Launched in 1989 as a cable business news network by NBC, CNBC “Consumer News, and Business Channel” is a cable TV channel located in Englewood Cliffs, New Jersey. In 1991, CNBC acquired the 10-year-old cable news channel Financial News Network (FNN) (owned by Rodney Buchser, Dr. Glen H. Taylor, and Merrill Lynch) for $105 million dollars and merged with CNBC. CNBC primarily focuses on reporting about business, finance, and commerce. The Chairman of CNBC is Mark Hoffman, and he reports to Stephen B. Burke (CEO of NBC Universal). Jay Yarow is Senior Vice President and Executive Editor for CNBC Digital, which is responsible for setting the editorial direction for all CNBC Digital products and services.
Some of CNBC programs and hosts are “Squawk Box” hosted by Joe Kernen, Becky Quick, and Andrew Ross Sorkin, as well as “Closing Bell,” anchored by Sara Eisen and Wilfred Frost, “Squawk Alley” hosted by Morgan Brennan, Carl Quintanilla, Jon Fortt, and “Mad Money” hosted by Jim Cramer. On 7/8/2020, Shepard Smith from Fox News was hired as the Chief General News Anchor.
Funded by / Ownership
CNBC is currently owned by NBC Universal, which is in turn owned by Comcast. The Chairman and Chief Executive Officer (CEO) of Comcast are Brian L. Roberts, founded by his father, Ralph J. Roberts. CNBC’s revenue is mainly derived from advertising and cable subscription fees.
Analysis / Bias
In review, CNBC uses emotionally loaded headlines such as this “Billionaire megadonor Robert Mercer cuts back on support for GOP after being scrutinized for backing Trump” and “Trump resumes attack on the Fed as markets sink again.” CNBC typically utilizes credible sources such as campaignlegal.org, fec.gov (federal election commission), poll.qu.edu (Quinnipiac University), and Bloomberg News. While news reporting is typically balanced and related to financial news, there is frequent negative coverage of President Trump such as this: A potential Trump impeachment is a ‘huge risk’ for 2019, expert says. In general, story selection moderately favors the left, which has resulted in criticism of liberal bias by Right-leaning Real Clear Politics.
Failed Fact Checks
- “We’re down near the low end of per capita deaths … Most places are at 60 deaths per 100,000. We’re at 29.” – Mostly False
- “Asymptomatic spread of coronavirus is ‘very rare,’ WHO says” – Very Low Scientific Credibility (Misleading)
Overall, we rate CNBC Left-Center Biased based on story selection that leans left. We also rate them Mostly Factual in reporting rather than High due to two failed fact checks. (10/27/2016) Updated (M. Huitsing 07/08/2020)