These media sources are moderate to strongly biased toward liberal causes through story selection and/or political affiliation. They may utilize strong loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes), publish misleading reports and omit reporting of information that may damage liberal causes. Some sources in this category may be untrustworthy. See all Left Bias sources.
- Overall, we rate Black American Web Left Biased based on story selection that usually favors a liberal perspective. We also rate them Mostly Factual in reporting rather than High due to the occasional use of poor sources such as TMZ.
Bias Rating: LEFT
Factual Reporting: MOSTLY FACTUAL
Press Freedom Rating: MOSTLY FREE
Media Type: Website
MBFC Credibility Rating: MEDIUM CREDIBILITY
Founded in 2003, Black America Web is the news and entertainment website of Reach Media Inc. Established by Tom Joyner and CEO David Kantor, Reach Media, Inc. is a subsidiary of Urban One (formerly Radio One), which is based in Silver Spring, Maryland. In 2004, Tom Joyner sold 51% of Reach Media to Urban One for $56 million. Based in Dallas, TX, Reach Media operates the Tom Joyner Morning Show (“TJMS”) and Black America Web, which mainly focuses on the African American community.
Read our profile on the United States government and media.
Funded by / Ownership
Reach Media, Inc. is a subsidiary of Urban One (formerly Radio One), with Reach media operating Black America Web. Reach Media’s revenue is derived from sponsorships and advertising. Cathy Hughes is the Chairman and CEO of Urban One.
Analysis / Bias
In review, Black America Web republishes news stories from credible sources such as the Associated Press. They also frequently use moderate, emotionally loaded language in their headlines, such as “Barack Obama Takes Aim At Donald Trump’s Response To Coronavirus Pandemic.” When it comes to entertainment news, they typically publish news related to African American actors and artists.
Under the section uplifting news, they publish a list of black-owned businesses such as this “#BuyBlack: 121 Black-Owned Fashion, Style, Beauty, And Hair Businesses”. Further, the website promotes radio shows such as political activist Al Sharpton’s syndicated radio show, “Keeping it Real with Al Sharpton Show.”
When reporting on politics, they frequently favor the left and denigrate the right such as this: “Stacey Dash Officially Files For Divorce, Makes $2500 A Month”. A quote from the article reads, “The GOP flunkie and ‘Karen”’ wannabe has filed for divorce from her fourth husband; now we’re not usually into wallet shaming, but considering Dash is a Team MAGA Trump supporter, she’s going to have to hold this slander.” This quote was sourced from the factually mixed source TMZ. In general, story selection consistently favors the left and is mostly factual due to the occasional use of poor sources such as TMZ.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Black American Web Left Biased based on story selection that usually favors a liberal perspective. We also rate them Mostly Factual in reporting rather than High due to the occasional use of poor sources such as TMZ. (M. Huitsing 6/18/2020) Updated (07/01/2022)
Last Updated on May 15, 2023 by Media Bias Fact Check
Left vs. Right Bias: How we rate the bias of media sources