Bing News

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Bing News - Left Center BiasLEFT-CENTER BIAS

These media sources have a slight to moderate liberal bias.  They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes) to favor liberal causes.  These sources are generally trustworthy for information, but may require further investigation. See all Left-Center sources.

Factual Reporting: HIGH
Country: USA
World Press Freedom Rank: USA 45/180


Bing News is a news aggregator developed by Microsoft. It is powered by artificial intelligence and is a part of Microsoft’s Bing search engine and was launched in June 2009. The Bing News homepage breaks news into categories such as World, US, Business, Technology, Politics, etc. They also offer a search feature to search for news by keyword. The news that appears on the homepage and in searches is derived from Microsoft’s search algorithm.

Funded by / Ownership

Bing News is owned by Microsoft.

Analysis / Bias

Determining the a bias of a news aggregator is different than from a single source that produces content. The wording on Bing News comes from other sources, so we will not even look at that as a factor. The most logical way to determine the bias of a news aggregator is too look at the sources they use for their news content. Another way to look, since Bing is a search engine, is to see where sources rank when searching for news. We did a limited test of this by searching a variety of keywords such as Migrant, Trump, Clinton, NATO, Mueller, Obama, etc and the results indicate that in 7 out of 10 (70%) searches, left leaning sources ranked 1st and ahead of the first right leaning source. Usually the right-leaning sources were much lower in the rank.

Another method we used was to look at what sources were being used in the categories US News and World News. Over the course of three days we looked at the top 25 sources in each category for a total of 150 sources calculated. We then compared these sources to our bias ratings and calculated what percentage come from each bias category. Overall, the majority of stories on Bing News come from Left-Center sources (69%) and 16% from least biased sources. Further, Right-Center sources only made up 8% of the news and Right biased 5%. However, Bing News utilized only 2% from left biased sources. When looking at purely left-leaning vs right-leaning sources, the numbers significantly favor the left. See charts below:

Bing News Bias

Bing News right-left lean

It should be noted that we are not stating Microsoft is willfully biased, we are pointing out that the sources used have a strong preference for the left. This could be due to how the algorithm works and also that there simply are more mainstream news media that leans left.

Overall, we rate Bing News moderately Left-Center biased with the majority of stories coming from Left-Center sources. We also rate them High for factual reporting because the majority of sources used are credible media outlets. (D. Van Zandt 11/28/2018)


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