These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate WLTX – Columbia News Least Biased based on neutral wording and minimal editorial content. We also rate them High for factual reporting due to proper sourcing and a clean fact check record.
Bias Rating: LEAST BIASED
Factual Reporting: HIGH
Press Freedom Rating: MOSTLY FREE
Media Type: TV Station
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
Founded in 1953, WLTX – Columbia News is a CBS affiliate based in Columbia South Carolina. Wltx.com is the website for WCNC that covers news, sports, and weather.
On June 29, 2015, the Gannett Company split in two, specializing in print media and the other specializing in broadcast and digital media. The broadcasting company retained WTIC, which took the name TEGNA.
Funded by / Ownership
WLTX – Columbia News is owned and operated by TEGNA Inc., which operates 66 television stations in 54 markets. They state TEGNA’s purpose is to serve the greater good of our communities. Advertising and sponsored content generate revenue.
Analysis / Bias
In review, WLTX – Columbia News reports local news primarily through TV news videos and accompanying text. Local information is presented with minimally loaded wording: South Carolina workers quitting their jobs at high rates. National and International news is provided by the Associated Press and other TEGNA TV stations.
Editorially, WLTX – Columbia News does not produce op-eds and reports on politics with minimal bias. Finally, the website features fact checks from TEGNA’s fact check service VERIFY Fact check. In general, the news is reported factually and with minimal bias.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate WLTX – Columbia News Least Biased based on neutral wording and minimal editorial content. We also rate them High for factual reporting due to proper sourcing and a clean fact check record. (D. Van Zandt 03/07/2022)
Last Updated on March 21, 2022 by Media Bias Fact Check