These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate WGMB – Baton Rouge News Least Biased based on neutral straight news reporting without offering opinion pieces. We also rate them High for factual reporting due to proper sourcing and a clean fact check record.
Bias Rating: LEAST BIASED
Factual Reporting: HIGH
Press Freedom Rank: MOSTLY FREE
Media Type: TV Station
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
Founded in 1990, WGMB – Baton Rouge News is a FOX-affiliated television station licensed to Baton Rouge, Louisiana. The associated website is brproud.com which provides news, sports, weather, politics, and crime reporting.
Funded by / Ownership
WGMB – Baton Rouge News is owned by Nexstar Media Group, which owns around 200 TV stations nationwide. The founder, chairman, president, and CEO of Nexstar is Perry A. Sook. According to Open Secrets, Nexstar Media group gave more money to Republicans in the 2018 election cycle (45% to Democrats, 55% to Republicans). However, in 2020 they gave more to Democrats (55% Democrats, 45% to Republicans). Advertising generates revenue.
Analysis / Bias
The WGMB – Baton Rouge News website publishes news for the greater Baton Rouge, Lousiana area. Local news features original reporting with minimal bias such as this: BR police chief shares frustration after deadly shooting arrest. Many stories also contain videos from the TV Station. National and international news is covered through Nexstar Media Wire, the Associated Press, and other large credible media outlets.
Editorially, they do not produce op-eds; however, they report political news with minimal bias, such as this Biden announces ban on unlicensed ghost gun kits. Reporting is reasonably balanced, covering both sides, and avoids using emotional language. In general, they report news factually and with minimal bias.
Failed Fact Checks
- None in the last 5 years.
Overall, we rate WGMB – Baton Rouge News Least Biased based on neutral straight news reporting without offering opinion pieces. We also rate them High for factual reporting due to proper sourcing and a clean fact check record. (D. Van Zandt 04/15/2022)
Last Updated on July 1, 2023 by Media Bias Fact Check
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