These media sources have a slight to moderate liberal bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes) to favor liberal causes. These sources are generally trustworthy for information, but may require further investigation. See all Left-Center sources.
- Overall, we rate Vibe Left-Center Biased based on story selection that mostly favors the left. We also rate them Mixed for factual reporting due to a significant lack of transparency as well as a failed fact check and improperly listing ownership.
Factual Reporting: MIXED
World Press Freedom Rank: USA 45/180
Founded in 1993, Vibe is an American music and entertainment magazine (print until 2014) founded by producer Quincy Jones. Vibe is currently only available as a website at vibe.com. They primarily report on R&B and hip hop music artists, actors, and other entertainers. The website lacks transparency as they do not offer an about page, disclose an editor, and incorrectly state ownership.
Funded by / Ownership
Vibe is owned by Eldridge Industries, while the website states it is a subsidiary of the Prometheus Global Media, LLC. This is not correct as Valence Media is now the publisher, owned by Eldridge Industries. Valence Media also publishes Billboard, The Hollywood Reporter, SPIN, and Stereogum. Revenue is derived through advertisements.
Analysis / Bias
In review, Vibe mostly publishes original news and interviews with R&B, Hip Hop artists, and entertainers. Article and headlines feature moderately loaded emotional language such as this Wale Shows Support For Megan Thee Stallion As She Heals From Shooting Injury. This story is primarily sourced from social media. Vibe also covers national news from the Associated Press as well as original writings from reporters.
When covering politics they do not offer strong opinions, however, story selection leans left as stories frequently center on racial justice and equality such as this Bail Reform, Civil Rights, And Why Hip-Hop Journalists Need To Get Involved. In general, Vibe reports mostly factually with a moderate left-leaning bias in story selection.
Failed Fact Checks
- The Golden State Warriors basketball team announced on 13 June 2017 that they had unanimously voted to skip a visit to the White House after winning the NBA Championship. – False
Overall, we rate Vibe Left-Center Biased based on story selection that mostly favors the left. We also rate them Mixed for factual reporting due to a significant lack of transparency as well as a failed fact check and improperly listing ownership. (D. Van Zandt 7/25/2020)