LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased sources.
- Overall, Utah Business as Least Biased based on minimal editorializing of content. We also rate them as Mostly Factual in reporting due to poor sourcing techniques and the occasional non-disclosure of promotional content.
Detailed Report
Bias Rating: LEAST BIASED (1.5)
Factual Reporting: HIGH (1.0)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Website
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
Utah Business is a regional business news website covering economic trends, company news, and industry insights specific to Utah. According to its About Us page, the publication provides “unmatched insight into the state’s business landscape” with original reporting, opinion pieces, and sponsored content.
Read our profile on the United States media and government.
Funded by / Ownership
Utah Business Publishing LLC owns Utah Business. It generates revenue through advertising, sponsored content, and event sponsorships. The website explicitly features Thought Leadership articles and Press Releases, which are often paid or promotional content, indicating a business model reliant on corporate partnerships and advertising.
Analysis / Bias
Utah Business primarily reports on business, economic trends, and corporate leadership, emphasizing local industry. Most articles are neutral, but sponsored content is significant, particularly under its Thought Leadership section. Sponsored content can introduce bias by favoring corporate interests, though it is typically disclosed.
Many articles focus on economic development and entrepreneurship, often presenting a pro-business stance that aligns with moderately regulated capitalism. The publication tends to highlight the benefits of Utah’s business environment without critically addressing potential downsides, such as regulatory concerns or economic inequality.
A review of specific articles reveals that the publication generally provides useful business insights, but sourcing can be limited. For example, “Technology Readiness: Building a Solid Foundation for Utah Businesses” promotes technology adoption without hyperlinks or diverse perspectives. Similarly, “Employer Guide to ICE Audits and Raids” focuses on how businesses can navigate enforcement actions rather than examining immigration policies from a broader perspective. “How to Register Your Small Business in Utah” is largely instructional but omits potential bureaucratic challenges. Meanwhile, “Dreamscapes Reopens at The Gateway” is a press release rather than an independently reported story, illustrating how much of the site’s content serves promotional purposes.
In general, Utah Business is minimally biased, but a lack of hyperlinks and the presence of promotional content reduces factual reporting.
Failed Fact Checks
- None in the Last 5 years
Overall, Utah Business as Least Biased based on minimal editorializing of content. We also rate them as Mostly Factual in reporting due to poor sourcing techniques and the occasional non-disclosure of promotional content. (D. Van Zandt 02/14/2025)
Source: https://www.utahbusiness.com/
Last Updated on February 14, 2025 by Media Bias Fact Check
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