RIGHT-CENTER BIAS
These media sources are slight to moderately conservative in bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes) to favor conservative causes. These sources are generally trustworthy for information but may require further investigation. See all Right-Center sources.
- Overall, we rate Clout Research as Right-Center Biased based on polling that moderately favors the right. We also rate them as Mixed Factual pollsters based on a 0.7-star rating in predictive polling.
Detailed Report
Bias Rating: RIGHT-CENTER
Factual Reporting: MIXED
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
Clout Research is a research organization based in Columbus, Ohio. According to their about page, “Clout Research is a national opinion research firm specializing in helping candidates, issue groups, corporations, and local agencies understand the audience. Our firm’s background is particularly focused on measuring voter attitudes, but what makes our firm so valuable is the unique approach we take to elections.”
Read our profile on the United States media and government.
Funded by / Ownership
Clout Research is a privately owned company. Revenue is generated through the sales of services.
Analysis / Bias
Clout Research conducts political research and polling on a wide range of topics, including elections. The website does not publish news. However, Clout Research also states that it provides research for mostly Republicans, such as Senator Steve Daines (R-MT), Congressmen Elise Stefanik (R-NY), and Tom MacArthur (R-NJ).
FiveThirtyEight, an expert on measuring and rating pollster performance, has evaluated 21 polls by Clout, earning 0.7 stars for accuracy, indicating they are Mixed Factual by MBFC’s criteria. They also conclude that their polling slightly favors the Right with a score of -1.7, which equates to a Right-Center polling bias. In general, Clout is considered moderately accurate and demonstrates a right-leaning bias in polling.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Clout Research as Right-Center Biased based on polling that moderately favors the right. We also rate them as Mixed Factual pollsters based on a 0.7-star rating in predictive polling. (D. Van Zandt 04/29/2024)
Source: http://cloutpolitical.com/
Last Updated on May 7, 2024 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources