TheSkimm

Last updated on June 21st, 2021 at 03:35 pm

The Skimm - Left Center Bias - Liberal - Progressive - Democrat - CredibleFactual Reporting: High - Credible - Reliable


LEFT-CENTER BIAS

These media sources have a slight to moderate liberal bias.  They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by appealing to emotion or stereotypes) to favor liberal causes.  These sources are generally trustworthy for information but may require further investigation. See all Left-Center sources.

  • Overall, we rate TheSkimm Left-Center biased based on story selection that slightly favors the left. However, we also rate them High for factual reporting due to thorough sourcing and a clean fact check record.

Detailed Report

Bias Rating: LEFT-CENTER
Factual Reporting: HIGH
Country: USA (44/180 Press Freedom)
Media Type: Website
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: HIGH CREDIBILITY

History

Founded in 2012, TheSkimm is an email newsletter that focuses on a short, simple, and easy-to-read version of the news and is specifically targeted at urban women aged 22-34. The newsletter is named the Daily Skimm, and the articles are also published on the website. In October 2018, The Skimm announced that they have over 7 million subscribers.

According to their about page, “theSkimm is a mission-driven digital media company giving millennial women the information they need to live their smartest lives.

Read our profile on the United States government and media.

Funded by / Ownership

TheSkimm is privately owned and funded by 21st Century Fox, RRE Ventures, Homebrew, Greycroft Partners, and Google Ventures. Premium subscriptions generate revenue.

Analysis / Bias

In review, TheSkimm publishes short-form news stories for the web and their mobile apps. The stories are easy to read and targeted to female millennials. Headlines are typically low-biased and use few loaded words such as this: Daily Skimm: White Supremacy, Puerto Rico, and Amazon’s New (Fed)Ex. In this article, the Daily Skimm covers three topics very quickly and directly to the point through credible sourcing such as the New York Times and The Hill. They also produce stand-alone stories that generally lean slightly left, such as Food insecurity and the role of climate change: What to know. Again, this is appropriately sourced to the USDA, the EPA, and NPR. Editorially, story selection tends to favor the left slightly.

Failed Fact Checks

  • None to date

Overall, we rate TheSkimm Left-Center biased based on story selection that slightly favors the left. We also rate them High for factual reporting due to thorough sourcing and a clean fact check record. (10/11/2016) Updated (D. Van Zandt 6/21/2021)

Source: http://www.theskimm.com/

Left vs. Right Bias: How we rate the bias of media sources

NFN-Low Biased Factual News

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