LEFT-CENTER BIAS
These media sources have a slight to moderate progressive/liberal bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes) to favor progressive/liberal causes. These sources are generally trustworthy for information, but may require further investigation. See all Left-Center sources.
- Overall, we rate The Cool Down as Left-Center Biased due to its focus on environmental advocacy and progressive viewpoints. It is rated Mostly Factual because, while it cites credible sources, some content relies on subjective references and social media platforms like TikTok.
Detailed Report
Bias Rating: LEFT-CENTER (-3.5)
Factual Reporting: MOSTLY FACTUAL (2.1)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Website
Traffic/Popularity: High Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
The Cool Down (TCD) is a digital media platform launched in 2022 by Dave Finocchio, co-founder and former CEO of Bleacher Report, and Anna Robertson, a former executive at Disney and Yahoo. The site focuses on climate-related news, sustainable living, and environmental solutions. It aims to make environmental information accessible to a broad audience, providing practical advice for individuals and communities interested in adopting eco-friendly practices. The Cool Down is headquartered in Bend, Oregon.
Read our profile on the United States media and government.
Funded by / Ownership
Dave Finocchio and Anna Robertson founded the Cool Down. While they lead the company, specific ownership details are not publicly disclosed. The company is privately funded, with financial backing from its founders and private investors, including $5.7 million in seed funding from firms such as UpWest, Powerhouse Ventures, and Amasia.
Analysis / Bias
The Cool Down leans Left, primarily due to its focus on environmental advocacy and sustainable practices. Its coverage frequently highlights topics such as renewable energy, climate policy, and eco-friendly innovations. For instance, articles like “5 simple home utility hacks they should’ve taught us in school” reference social media content, such as TikTok accounts, to connect with audiences and emphasize individual responsibility alongside systemic change.
While generally avoiding overt political commentary, its emphasis on combating climate change and promoting environmental justice aligns closely with liberal and progressive viewpoints. For example, in an op-ed by Benji Backer, the publication frames climate solutions through an America-first lens, using persuasive language like “don’t risk your legacy” and “on the wrong side of history.” This reflects a constructive tone but incorporates subtle framing and loaded phrases to emphasize urgency. The article cites the official government website for the U.S. Representative John Curtis and Newsweek.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate The Cool Down as Left-Center Biased due to its focus on environmental advocacy and progressive viewpoints. It is rated Mostly Factual because, while it cites credible sources, some content relies on subjective references and social media platforms like TikTok. (M. Huitsing 11/28/2024)
Source: https://www.thecooldown.com/
Last Updated on November 28, 2024 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources