These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate The Balance Least Biased based on minimal use of loaded language and balanced reporting of financial news. We also rate them High for factual reporting due to excellent sourcing and a clean fact check record.
Factual Reporting: HIGH
World Press Freedom Rank: USA 45/180
Founded in 2016, The Balance is a financial advice and news website located in New York City. The general manager is Eunice Chi and the editorial director is Matt Brownell.
Funded by / Ownership
The Balance is owned by Dotdash (formerly about.com), which is in turn owned by IAC (InterActiveCorp) an American holding company, that owns over 150 brands across 100 countries, mostly in media and Internet. The website appears to be primarily funded through online advertising.
Analysis / Bias
In review, when reporting on political issues related to economics The Balance maintains neutrality and presents both sides of the argument. For example, in this article Donald Trump on Immigration, Pros and Cons of His Policies, The Balance looks at both sides and fairly present its arguments. This article is also perfectly sourced to credible media outlets and sources such as Whitehouse.gov, USA Today and Pew Research. In general, The Balance is actually quite balanced in reporting and mostly sticks to its expertise of reporting on finance and investing.
A factual search reveals they have not failed a fact check.
Overall, we rate The Balance Least Biased based on minimal use of loaded language and balanced reporting of financial news. We also rate them High for factual reporting due to excellent sourcing and a clean fact check record. (D. Van Zandt 12/05/2017) Updated (2/16/2019)