Susquehanna Polling and Research – Bias and Credibility

Susquehanna Polling and Research - Least Biased - Left Leaning - Democrat - CredibleFactual Reporting: Mostly Factual - Mostly Credible and Reliable


LEAST BIASED

These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes).  The reporting is factual and usually sourced.  These are the most credible media sources. See all Least Biased Sources.

  • Overall, we rate Susquehanna Polling and Research as Least Biased based on polling that minimally favors the Left. We also rate them as Mostly Factual pollsters based on a B+ rating in predictive polling.

Detailed Report

Bias Rating: LEAST BIASED (-0.7)
Factual Reporting: MOSTLY FACTUAL (2.0)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic

MBFC Credibility Rating: HIGH CREDIBILITY

History

Susquehanna Polling and Research is a market research and polling organization based in Harrisburg, Pennsylvania. According to their about page, “Susquehanna Polling and Research (SP&R) is a nationally recognized, survey research and polling firm headquartered in Pennsylvania, and specializes in a full range of research services for businesses and state agencies, national and state trade associations, hospitals and health systems, candidates for public office and media outlets.”

Read our profile on the United States media and government.

Funded by / Ownership

Susquehanna Polling and Research is a private company that derives revenue through the sale of services.

Analysis / Bias

Susquehanna Polling and Research conducts market research and polling via various mediums. The website does not generally report on politics but does report news on its polls.

Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For Susquehanna, the mean-reverted polling bias is −0.43, indicating a slight Democratic lean. Under MBFC’s calibrated polling bias scale, a mean bias between -0.0 and -0.5 corresponds to a polling bias score of -1. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.



Applying MBFC’s weighted formula:
(−1 × 0.70) + (−0 × 0.30) = −0.7

Based on MBFC’s bias classification scale, a final score of -0.7 places Susquehanna in the Least Biased category.

Factual reporting is rated Mostly Factual based on a Silver Bulletin grade of B+, indicating solid predictive accuracy and good methodological performance.

Failed Fact Checks

  • None in the Last 5 years

Overall, we rate Susquehanna Polling and Research as Least Biased based on polling that minimally favors the Left. We also rate them as Mostly Factual pollsters based on a B+ rating in predictive polling. (D. Van Zandt 11/25/2024) Updated (02/26/2026)

Source: https://susquehannapolling.com/

Last Updated on February 23, 2026 by Media Bias Fact Check


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