LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate Research & Polling Inc. as Least Biased based on polling that minimally favors the Right. We also rate them as High Factual pollsters based on an A rating in predictive polling.
Detailed Report
Bias Rating: LEAST BIASED (1.4)
Factual Reporting: HIGH (1.0)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
Research & Polling Inc. is a market research and polling organization based in New Mexico. According to their about page, “Research & Polling Inc. is New Mexico’s largest full-service market research and public opinion research company. Founded in 1986, the company today serves a wide variety of prominent national and New Mexico clients.”
Read our profile on the United States media and government.
Funded by / Ownership
Research & Polling Inc. is a private company that derives revenue through sale of services.
Analysis / Bias
Research & Polling Inc. conducts market research and polling via various mediums. The website does not generally report on politics but does report news on its polls.
Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For Research & Polling Inc., the mean-reverted polling bias is +0.55, indicating a slight Republican lean. Under MBFC’s calibrated polling bias scale, a mean bias between +0.6 and +1.0 corresponds to a polling bias score of +2. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.
Applying MBFC’s weighted formula:
(+2 × 0.70) + (−0 × 0.30) = +1.4
Based on MBFC’s bias classification scale, a final score of +1.4 places Research & Polling in the Least Biased category.
Factual reporting is rated High based on a Silver Bulletin grade of A, indicating solid predictive accuracy and good methodological performance.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Research & Polling Inc. as Least Biased based on polling that minimally favors the Right. We also rate them as High Factual pollsters based on an A rating in predictive polling. (D. Van Zandt 11/07/2024) Updated (02/23/2026)
Source: https://www.rpinc.com/
Last Updated on February 23, 2026 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources