LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate Research & Polling Inc. as Least Biased based on polling that minimally favors the left. We also rate them as High Factual pollsters based on a 2.1-star rating in predictive polling.
Detailed Report
Bias Rating: LEAST BIASED
Factual Reporting: HIGH
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
Research & Polling Inc. is a market research and polling organization based in New Mexico. According to their about page, “Research & Polling Inc. is New Mexico’s largest full-service market research and public opinion research company. Founded in 1986, the company today serves a wide variety of prominent national and New Mexico clients.”
Read our profile on the United States media and government.
Funded by / Ownership
Research & Polling Inc. is a private company that derives revenue through sale of services.
Analysis / Bias
Research & Polling Inc. conducts market research and polling via various mediums. The website does not generally report on politics but does report news on its polls.
FiveThirtyEight, an expert on measuring and rating pollster performance, has evaluated 56 polls by Research & Polling Inc., earning 2.1 stars for accuracy, indicating they are High factually by MBFC’s criteria. They also conclude that their polling slightly favors the right with a score of -0.6, which equates to Least Biased overall in polling bias. In general, the Research & Polling Inc. is considered to be highly accurate and demonstrates minimal bias in polling.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate Research & Polling Inc. as Least Biased based on polling that minimally favors the Right. We also rate them as High Factual pollsters based on a 2.1-star rating in predictive polling. (D. Van Zandt 11/07/2024)
Source: https://www.rpinc.com/
Last Updated on November 7, 2024 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources

