Last updated on May 17th, 2021 at 04:45 pm

Quartz - Left Center Bias - Liberal - Progressive - Democrat - CredibleFactual Reporting: High - Credible - Reliable


These media sources have a slight to moderate liberal bias.  They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes) to favor liberal causes.  These sources are generally trustworthy for information but may require further investigation. See all Left-Center sources.

  • Overall, we rate Quartz Left-Center Biased based on story selection that slightly favors left and High for factual reporting due to proper sourcing of information and a clean fact check record.

Detailed Report

Bias Rating: LEFT-CENTER
Factual Reporting: HIGH
Country: USA (44/180 Press Freedom)
Media Type: Website
Traffic/Popularity: High Traffic


Quartz was launched by the Atlantic Media Co., in 2012, as a global business news outlet. In 2017, Atlantic Media Co. sold its majority stake in The Atlantic to Emerson Collective, owned by Laurene Powell Jobs. In 2018, Atlantic Media sold Quartz to the Japanese business intelligence and media company, Uzabase Inc.

Quartz focuses on global economics coverage, provides business information and analysis and news, commentary, lifestyle, and more. They also have a charting platform called

Zachary Seward is Quartz’s chief product officer and executive editor. Jay Lauf is the publisher and CEO of Quartz. Kevin J. Delaney is editor-in-chief and co-president of Quartz, and they both report to Uzabase and NewsPicks (business news aggregation app) Founder and CEO Yusuke Umeda.  Quartz’s main office is located in New York City.

Read our profile on the United States government and media.

Funded by / Ownership

The current owner of Quartz is Uzabase Inc. and NewsPicks founder, Yusuke Umeda. Uzabase runs a business news aggregation app called NewsPicks (in 2017, NewsPicks made a Business Alliance with Dow Jones & Company, Inc.). The NewsPicks app allows readers to share articles along with their opinions and comments, however according to a Japan Times interview with Umeda, “Reading and commenting are free. But unlike many firms that rely on revenue from online ads, NewsPicks’ ad revenue comes from publishing sponsored articles.” He also states, “The company’s focus now is on increasing paying subscribers” Uzabase also operates the financial business intelligence service called Speeda.

Jay Lauf describes quartz’s business model as “a native advertising formula grounded in editorial values.” Although access to Quartz’s main site is currently free, in November 2018, they launched a paid membership program that includes “events, exclusive content and regular conference calls with Quartz staffers.” Quartz calls these member-exclusive articles and titles “interactive.

Analysis / Bias

In review, Quartz’s content mainly consists of large images, charts, and/or graphs. Quartz publishes stories with neutral headlines such as “To understand Trump’s speech, look at the US-Mexico border as it exists today,” as well as strong emotionally loaded language such as “A living glossary of all the words you need to understand the Trump presidency.”  A quote from the article reads, “Trump is seen as the editor-in-chief of the fake news movement because of his disregard of facts, such as when he claimed in a recent tweet, with no supporting evidence, that millions voted illegally in the US election.” When it comes to sourcing, they typically utilize credible sources such as c-span.org, New York TimesHuffington Post, and USA Today.

Editorially, Quartz does not endorse any political party; however, their sister publication, The Atlanticendorsed Hillary Clinton in the 2016 Presidential elections. Further, Quartz does not have a favorable view of President Trump with consistent negative articles about his administration: Another scandal-ridden member of Trump’s cabinet is resigning. Lastly, Quartz is generally pro-science with its reporting on GMOs and Climate Change.

Failed Fact Checks

  • None in the Last 5 years

Overall, we rate Quartz Left-Center Biased based on story selection that slightly favors left and High for factual reporting due to proper sourcing of information and a clean fact check record. (10/6/2016) Updated (M. Huitsing 1/9/2021)

Source: https://qz.com/

This poll is for entertainment purposes and does not change our overall rating.

Video Advertisement

Left vs. Right Bias: How we rate the bias of media sources

NFN-Low Biased Factual News