- Overall, we rate O’Keefe Media Group Right Biased and Questionable based on the promotion of misleading videos and several failed fact checks as the head of Project Veritas.
Questionable Reasoning: False Claims (Project Veritas), Misinformation, Propaganda
Bias Rating: RIGHT
Factual Reporting: MIXED
Press Freedom Rank: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: LOW CREDIBILITY
O’Keefe Media Group is an organization based in Westwood, NJ, aiming to empower citizen journalists. It is led by James O’Keefe, also known for his involvement in Project Veritas, in which he was ousted as CEO. According to NorthJersey.com, Project Veritas has faced scrutiny for its methods, which include operatives using deceptive identities and videos being selectively edited to imply misconduct. The website offers a platform for submitting tips or stories. It covers various topics, including school board officials and whistleblower revelations.
Funded by / Ownership
James O’Keefe, a known conservative political activist, leads the organization. Donations, subscriptions, and a merch store generate revenue.
Analysis / Bias
The articles/videos on O’Keefe Media Group often focus on exposing what they consider to be corruption or unethical behavior. The language used suggests a focus on investigative journalism. However, like Project Veritas, rated as Right-Biased and Questionable, O’Keefe Media Group also appears conservative and has similar credibility concerns.
In one article/video titled “Best Buy Whistleblower Reveals Audio of Company’s Religious Discrimination and Preference for LGBTQ Community,” the narrative suggests alleged religious discrimination at Best Buy. The article uses emotionally charged language, relies heavily on anecdotal evidence from a single whistleblower, and lacks a balanced perspective. Such framing indicates a potential bias against Best Buy’s alleged preference for the LGBTQ community.
Another article/video, “Newly Released Body Cam Footage Shows Livingston School Board Officials Calling Police on Citizens They Don’t Recognize and Citizens That Look ‘Trumpish,'” also employs emotionally charged language, using terms like “calling police on citizens” and “Trumpish” to create a sense of urgency and bias. The article aims to expose alleged bias among school board officials but does so without providing a balanced view or corroborating evidence. O’Keefe Media Group appears to sensationalize the events described, aiming to provoke strong emotional responses from the reader/viewer without providing a comprehensive view of the situation.
Failed Fact Checks by third-party fact-checkers
- None in the Last 5 years
- As CEO of Project Veritas, James O’Keefe has failed numerous fact-checks.
Overall, we rate O’Keefe Media Group Right Biased and Questionable based on the promotion of misleading videos and several failed fact checks as the head of Project Veritas. (M. Huitsing 09/02/2023)
Last Updated on September 2, 2023 by Media Bias Fact Check