O’Keefe Media Group – Bias and Credibility

O'Keefe Media Group - Questionable - Right Bias - Republican - Conservative - Trump - Not Credible - Fake NewsFactual Reporting: Mixed - Not always Credible or Reliable


A questionable source exhibits one or more of the following: extreme bias, consistent promotion of propaganda/conspiracies, poor or no sourcing to credible information, a complete lack of transparency, and/or is fake news. Fake News is the deliberate attempt to publish hoaxes and/or disinformation for profit or influence (Learn More). Sources listed in the Questionable Category may be very untrustworthy and should be fact-checked on a per-article basis. Please note sources on this list are not considered fake news unless specifically written in the reasoning section for that source. See all Questionable sources.

  • Overall, we rate O’Keefe Media Group Right Biased and Questionable based on the promotion of misleading videos and several failed fact checks as the head of Project Veritas.

Detailed Report

Questionable Reasoning: False Claims (Project Veritas), Misinformation, Propaganda
Bias Rating: RIGHT
Factual Reporting: MIXED
Country: USA
Press Freedom Rank: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic

MBFC Credibility Rating: LOW CREDIBILITY


O’Keefe Media Group is an organization based in Westwood, NJ, aiming to empower citizen journalists. It is led by James O’Keefe, also known for his involvement in Project Veritas, in which he was ousted as CEO. According to NorthJersey.com, Project Veritas has faced scrutiny for its methods, which include operatives using deceptive identities and videos being selectively edited to imply misconduct. The website offers a platform for submitting tips or stories. It covers various topics, including school board officials and whistleblower revelations.

Read our profile on the United States government and media.

Funded by / Ownership

James O’Keefe, a known conservative political activist, leads the organization. Donations, subscriptions, and a merch store generate revenue.

Analysis / Bias

The articles/videos on O’Keefe Media Group often focus on exposing what they consider to be corruption or unethical behavior. The language used suggests a focus on investigative journalism. However, like Project Veritas, rated as Right-Biased and Questionable, O’Keefe Media Group also appears conservative and has similar credibility concerns.

In one article/video titled “Best Buy Whistleblower Reveals Audio of Company’s Religious Discrimination and Preference for LGBTQ Community,” the narrative suggests alleged religious discrimination at Best Buy. The article uses emotionally charged language, relies heavily on anecdotal evidence from a single whistleblower, and lacks a balanced perspective. Such framing indicates a potential bias against Best Buy’s alleged preference for the LGBTQ community.

Another article/video, “Newly Released Body Cam Footage Shows Livingston School Board Officials Calling Police on Citizens They Don’t Recognize and Citizens That Look ‘Trumpish,'” also employs emotionally charged language, using terms like “calling police on citizens” and “Trumpish” to create a sense of urgency and bias. The article aims to expose alleged bias among school board officials but does so without providing a balanced view or corroborating evidence. O’Keefe Media Group appears to sensationalize the events described, aiming to provoke strong emotional responses from the reader/viewer without providing a comprehensive view of the situation.

Failed Fact Checks by third-party fact-checkers

Overall, we rate O’Keefe Media Group Right Biased and Questionable based on the promotion of misleading videos and several failed fact checks as the head of Project Veritas. (M. Huitsing 09/02/2023)

Source: https://okeefemediagroup.com/

Last Updated on September 2, 2023 by Media Bias Fact Check

Left vs. Right Bias: How we rate the bias of media sources

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