LEFT-CENTER BIAS
These media sources have a slight to moderate liberal bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes) to favor liberal causes. These sources are generally trustworthy for information but may require further investigation. See all Left-Center sources.
- Overall, we rate NBC 7 San Diego Left-Center Biased based on political coverage that slightly favors the left. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record.
Detailed Report
Bias Rating: LEFT-CENTER (-2.7)
Factual Reporting: HIGH (1.0)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: TV Station
Traffic/Popularity: High Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
Founded in 1977, NBC 7 San Diego – KNSD is an NBC-owned-and-operated television station licensed to San Diego, California, United States. NBCSanDiego.com is the associated website covering news, weather, sports, crime, and lifestyle.
Read our profile on the United States government and media.
Funded by / Ownership
NBC 7 San Diego is owned by NBCUniversal a subsidiary of Comcast, which owns multiple TV stations around the USA. Advertising and sponsored content generate revenue.
Analysis / Bias
NBC 7 San Diego covers local news through reporters with minimal bias, such as this San Diego police ID deceased man and the deputy who fatally shot him in Imperial Beach. Most stories are accompanied by videos from the TV station. The Associated Press and other NBC-owned stations provide national and world news. All information is sourced from first-hand accounts and other credible media sources.
Editorially, NBC 7 San Diego typically does not produce opinion content; however, they report on national politics with a slight left-leaning bias in wording and story selection Once unhoused, now he’s the mayor of Escondido. The news is generally reported factually and with a slight left-leaning bias when covering political issues.
Failed Fact Checks
- None in the Last 5 years.
Overall, we rate NBC 7 San Diego Left-Center Biased based on political coverage that slightly favors the left. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record. (D. Van Zandt 12/27/2025)
Source: https://www.nbcsandiego.com/
Last Updated on December 27, 2025 by Media Bias Fact Check
Do you appreciate our work? Please consider one of the following ways to sustain us.
or
Left vs. Right Bias: How we rate the bias of media sources