These media sources have a slight to moderate liberal bias.  They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by appealing to emotion or stereotypes) to favor liberal causes.  These sources are generally trustworthy for information but may require further investigation. See all Left-Center sources.

• Overall, we rate the Milwaukee Journal-Sentinel Left-Center Biased based on political reporting that slightly favors the left. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record.

Detailed Report

Bias Rating: LEFT-CENTER (-2.7)
Factual Reporting: HIGH (1.0)
Country: USA
MBFC’s Country Freedom Rank: MOSTLY FREE
Media Type: Newspaper
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: HIGH CREDIBILITY

History

Founded in 1837, The Milwaukee Journal-Sentinel is a daily morning broadsheet printed in Milwaukee, Wisconsin. It is the primary newspaper in Milwaukee, the largest newspaper in Wisconsin, and is distributed widely throughout the state.

Read our profile on the United States government and media.

Funded by / Ownership

The Milwaukee Journal-Sentinel is owned by USA TODAY Co., Inc., the newly renamed parent company formerly known as the Gannett Company, which controls the USA TODAY Network of national and local news outlets. Revenue is generated from advertising and subscription sales. 

Analysis / Bias

In review, The Milwaukee Journal-Sentinel covers local news through journalists with minimal bias in reporting such as this; Tommy Bartlett Show in Wisconsin Dells is closing permanently because of business losses. National and international news comes from other Gannett publications and the Associated Press. In general, news reporting is low-biased and factual.

Editorially, the Milwaukee Journal-Sentinel stopped making endorsements in 2012. However, they do cover politics with reasonable balance though more stories favor the left.

Failed Fact Checks

• None

Overall, we rate the Milwaukee Journal-Sentinel Left-Center Biased based on political reporting that slightly favors the left. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record. (D. Van Zandt 11/11/2016) Updated (12/29/2025)

Source: https://www.jsonline.com/