These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by using an appeal to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate WISN – Milwaukee News Least Biased based on story selection with minimally biased editorializing. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record.
Bias Rating: LEAST BIASED
Factual Reporting: HIGH
Press Freedom Rating: MOSTLY FREE
Media Type: TV Station
Traffic/Popularity: High Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
Founded in 1954, WISN – Milwaukee News is an ABC-affiliated television station licensed to Milwaukee, Wisconsin, United States. WISN.com is the associated website that publishes news, sports, weather, and crime for the greater Milwaukee, WI area.
Funded by / Ownership
WISN – Milwaukee News is owned by Hearst Communications, which owns newspapers, magazines, television channels, and television stations, including the San Francisco Chronicle, the Houston Chronicle, and Esquire. According to Open Secrets, Hearst donated 70% to Republican candidates and causes in 2020. Advertising generates revenue.
Analysis / Bias
In review, WISN – Milwaukee News reports on news, crime, sports, weather, and entertainment for the greater Milwaukee, WI area. Local news is covered by reporters with minimal bias in wording, such as this Milwaukee police plan crackdown on ‘M-class’, homemade of explosive devices. A video accompanies most stories from the TV station. The Associated Press and other Hearst affiliates typically cover the national news.
Editorially, WISN – Milwaukee News does not publish editorial pieces, and when reporting on national politics, there is minimal bias as the primary source is usually the Associated Press. In general, they present fact-based, low-biased news.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate WISN – Milwaukee News Least Biased based on story selection with minimally biased editorializing. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record. (D. Van Zandt 06/30/2022)
Last Updated on June 30, 2022 by Media Bias Fact Check