These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by using an appeal to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate KWWL – Waterloo News Least Biased based on minimal editorializing and balanced story selection. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record.
Bias Rating: LEAST BIASED
Factual Reporting: HIGH
Press Freedom Rating: MOSTLY FREE
Media Type: TV Station
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
Founded in 1953, KWWL – Waterloo News is an NBC-affiliated television station licensed to Waterloo, Iowa, United States. kwwl.com is the associated website that provides news on crime, sports, and lifestyle for the greater Waterloo area.
Read our profile on the United States government and media.
Funded by / Ownership
Allen Media LLC, a subsidiary of Entertainment Studios, owns KWWL – Waterloo News. The owner of Entertainment Studios, Byron Allen, is a frequent donor to Democratic candidates and causes. Advertising and sponsored content generate revenue.
Analysis / Bias
In review, KWWL – Waterloo News publishes news for Waterloo and the surrounding area through reporters and with minimal bias, such as the Arlington man arrested on multiple charges after vehicle pursuit. Videos from the TV Station accompany many local news stories. National and international news is typically republished through the Associated Press and CNN.
Editorially, they do not publish Op-eds, and story selection is balanced.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate KWWL – Waterloo News Least Biased based on minimal editorializing and balanced story selection. We also rate them High for factual reporting due to proper sourcing and a clean fact-check record. (D. Van Zandt 09/19/2022)
Last Updated on May 31, 2023 by Media Bias Fact Check
Left vs. Right Bias: How we rate the bias of media sources