Sources in the Conspiracy-Pseudoscience category may publish unverifiable information that is not always supported by evidence. These sources may be untrustworthy for credible/verifiable information; therefore, fact-checking and further investigation is recommended on a per article basis when obtaining information from these sources. See all Conspiracy-Pseudoscience sources.
- Overall, we rate Goop.com a quackery-level Pseudoscience website based on promoting unproven and dangerous health and beauty claims.
Bias Rating: PSEUDOSCIENCE
Factual Reporting: LOW
Press Freedom Rating: MOSTLY FREE
Media Type: Website
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: LOW CREDIBILITY
Founded in 2008 by actress Gweneth Paltrow, Goop is a wellness and lifestyle company selling beauty, health, and style products. Goop.com is the associated website for the brand.
In 2017, Truth in Advertising filed a complaint with regulators in the state of California regarding over 50 health claims made by Goop, which resulted in a $125,000 settlement and a five-year injunction prohibiting the company from making unsubstantiated claims about the characteristics or health benefits of its products.
Funded by / Ownership
Goop does not openly disclose ownership; however, it is owned by Gweneth Paltrow. Revenue is derived through the sale of merchandise and advertising on the website.
Analysis / Bias
In review, Goop.com publishes health, beauty news, and product reviews that many times are unproven pseudoscience. Headlines and articles do not contain loaded language such as this Grieving, Mourning, and Honoring Loved Ones in Social Isolation. This story does not contain hyperlinked sourcing.
Goop has been accused of peddling pseudoscience such as his by The Conversation “Gwyneth Paltrow’s new Goop Lab is an infomercial for her pseudoscience business.” Further, Insider.com published an article exposing 50 false claims by Goop.com: A new investigation says Gwyneth Paltrow’s Goop has made more than 50 illegal health claims.
In reviewing the site, we found several instances where Goop.com peddled pseudoscience. Below is a shortlist of a few:
- Gwyneth Paltrow Wants You To Put This Egg In Your Vagina
- Promotion of vaginal steaming
- Promotion of Adrena Fatigue (Adrenal fatigue does not exist: a systematic review)
- A crystal that treats infertility
- The Secret to Looking Younger Forever
Failed Fact Checks
Overall, we rate Goop.com a quackery-level Pseudoscience website based on promoting unproven and dangerous health and beauty claims. (D. Van Zandt 5/22/2020) Updated (07/17/2022)
Last Updated on July 17, 2022 by Media Bias Fact Check