These media sources are moderate to strongly biased toward liberal causes through story selection and/or political affiliation. They may utilize strong loaded words (wording that attempts to influence an audience by appealing to emotion or stereotypes), publish misleading reports, and omit information that may damage liberal causes. Some sources in this category may be untrustworthy. See all Left Bias sources.
- Overall, we rate Brit + Co Left-Center biased due to focusing on issues relevant to the LGBTQ+ community, which aligns with progressive values. We also rate them as Mostly Factual rather than High due to the occasional promotion of pseudoscience.
Bias Rating: LEFT
Factual Reporting: MOSTLY FACTUAL
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Website
Traffic/Popularity: Medium Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
Brit + Co is a lifestyle and entertainment website launched in 2011. It was founded by Brit Morin, who also serves as CEO. The website is geared toward millennial women and covers topics in popular culture, love, friendship, careers, style, food, online classes, and gender issues. According to its contact page, the company’s headquarters is in California.
Funded by / Ownership
Brit Morin owns Brit + Co through Brit Media, Inc. Revenue is derived through advertising, sponsored content, and online classes. According to SFGate, Brit + Co had to lay off most of its employees in 2019 due to financial difficulties.
Analysis / Bias
Brit + Co publishes news and information regarding various topics, including beauty, fashion, food, and home. It features online classes and categorizes news into sections like design, food, pop culture, and style. Brit + Co publishes articles with emotionally loaded headlines such as “Lizzo Is #BodyGoals Because, Well, She Has A Body.” This story discusses body positivity. In another story, “7 Budget-Friendly Ways to Update Your Backyard And Outdoor Space,” there are tips for home improvement and affiliate links to Amazon.
In addition to lifestyle and creativity-related topics, Brit &Co, based on the content and topics covered under the “Transgender” tag, exhibits a progressive bias as they provide a platform for diverse voices and perspectives, particularly focusing on issues relevant to the LGBTQ+ community, which aligns with progressive values of inclusivity and representation. These articles include personal stories, such as “Meet the Trans Military Vet Who’s Mentoring Trans Youth in America” and “I’m a Trans Woman with Gender Dysmorphia, and This Is What it Feels Like,” as well as news and societal issues, like “President Trump’s Transgender Military Ban Has Been Put on Hold” and “Anchorage, Alaska Voters 1st in US to Reject Anti-Trans Bathroom Bill.”
When it comes to sourcing Brit + Co sources from civil rights organizations focusing on lesbian, gay, bisexual, and transgender communities, such as The Lambda Legal Defense and Education Fund, BBC, Associated Press (AP News), and Bustle Magazine. In general, Brit+Co is mostly fact-based and holds a strong left-leaning bias; however, there is evidence of pseudoscience promotion such as this: Here Are The Zodiac Signs That Cancer Is Most Compatible With.
Failed Fact Checks
- None in the Last 5 years. Occasionally promotes pseudoscience.
Overall, we rate Brit + Co Left-Center biased due to focusing on issues relevant to the LGBTQ+ community, which aligns with progressive values. We also rate them as Mostly Factual rather than High due to the occasional promotion of pseudoscience. (M. Huitsing 06/02/2023)
Last Updated on June 2, 2023 by Media Bias Fact Check
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