RIGHT-CENTER BIAS
These media sources are slight to moderately conservative in bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by appealing to emotion or stereotypes) to favor conservative causes. These sources are generally trustworthy for information but may require further investigation. See all Right-Center sources.
- Overall, we rate American Viewpoint as Right-Center Biased based on polling that slightly favors the right. We also rate them as Mostly Factual based on a B- rating in predictive polling.
Detailed Report
Bias Rating: RIGHT-CENTER (2.2)
Factual Reporting: MOSTLY FACTUAL (4.1)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
American Viewpoint is based in Alexandria, Virginia, and specializes in market research. They were founded in 1985 by Linda DiVall. According to its about page, “American Viewpoint has served on the polling team of nearly every Republican Presidential nominee since President Reagan and has helped elect countless U.S. Senators, Members of Congress, Governors and other elected officials across the country.
Read our profile on the United States media and government.
Funded by / Ownership
American Viewpoint is a private company. The sale of surveys and market research generates revenue. They primarily conduct polling for Republican candidates.
Analysis / Bias
American Viewpoint conducts market research and polling via various mediums. The website does not generally report on politics, but it openly states they support Republicans: Randall Gutermuth has been named Republican Pollster of the Year by the AAPC.
Polling bias is assessed using Silver Bulletin’s mean-reverted bias metric. For American Viewpoint, the mean-reverted polling bias is +0.54, indicating a slight Republican lean. Under MBFC’s calibrated polling bias scale, a mean bias between +0.0 and +0.5 corresponds to a polling bias score of -1. Polling bias accounts for 70% of the final bias score, while editorial bias accounts for 30%.
Applying MBFC’s weighted formula:
(+1 × 0.70) + (+5 × 0.30) = +2.2
Based on MBFC’s bias classification scale, a final score of +2.2 places American Viewpoint in the Right-Center category.
Factual reporting is rated Mostly Factual based on a Silver Bulletin grade of B-, indicating Average predictive accuracy and Average methodological performance.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate American Viewpoint as Right-Center Biased based on polling that slightly favors the right. We also rate them as Mostly Factual based on a B- rating in predictive polling. (D. Van Zandt 01/21/2024) Updated (02/06/2026)
Source: https://www.amview.com/
Last Updated on February 6, 2026 by Media Bias Fact Check
Do you appreciate our work? Please consider one of the following ways to sustain us.
or
Left vs. Right Bias: How we rate the bias of media sources