LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate American Viewpoint as Least Biased based on polling that minimally favors the right. We also rate them as Mixed Factual based on 61% accuracy in predictive polling.
Detailed Report
Bias Rating: LEAST BIASED
Factual Reporting: MIXED
Country: United States
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
American Viewpoint is based in Alexandria, Virginia, and specializes in market research. They were founded in 1985 by Linda DiVall. According to its about page, “American Viewpoint has served on the polling team of nearly every Republican Presidential nominee since President Reagan and has helped elect countless U.S. Senators, Members of Congress, Governors and other elected officials across the country.
Read our profile on the United States media and government.
Funded by / Ownership
American Viewpoint is a private company. The sale of surveys and market research generates revenue. They primarily conduct polling for Republican candidates.
Analysis / Bias
American Viewpoint conducts market research and polling via various mediums. The website does not generally report on politics, but it openly states they support Republicans: Randall Gutermuth has been named Republican Pollster of the Year by the AAPC.
FiveThirtyEight, an expert on measuring and rating pollster performance, has evaluated 9 polls by American Viewpoint, indicating they are accurate 61% of the time or mixed factually by MBFC’s criteria. They also conclude that their polling slightly favors the right with a score of +0.6, which equates to Least Biased overall in polling. In general, AV is not always an accurate pollster but demonstrates minimal bias in polling.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate American Viewpoint as Least Biased based on polling that minimally favors the right. We also rate them as Mixed Factual based on 61% accuracy in predictive polling. (D. Van Zandt 01/21/2024)
Source: https://www.amview.com/
Last Updated on January 21, 2024 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources