LEAST BIASED
These sources have minimal bias and use very few loaded words (wording that attempts to influence an audience by appeals to emotion or stereotypes). The reporting is factual and usually sourced. These are the most credible media sources. See all Least Biased Sources.
- Overall, we rate ABT Associates as Least Biased based on polling that minimally favors the left. We also rate them as High Factual pollsters based on a 2.5-star rating in predictive polling.
Detailed Report
Bias Rating: LEAST BIASED
Factual Reporting: HIGH
Country: United States
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
History
Founded in 1965, ABT Associates is a market research company based in Cambridge, Massachusetts. According to their about page, “Abt Associates is an engine for social impact, fueled by caring, curiosity and cutting-edge research that moves people from vulnerability to security. Whether it’s welfare or weather disasters, the environment or economics, agriculture or HIV and AIDS, we address the world’s most pressing issues.”
Read our profile on the United States media and government.
Funded by / Ownership
ABT Associates is a private company that has been hired for political polling by companies like ABC News, the Washington Post, and the University of Massachusetts. Revenue is derived through sales of services.
Analysis / Bias
ABT Associates conducts market research and polling via various mediums. The website does not generally report on politics, but it openly advocates for social issues that align with the left.
FiveThirtyEight, an expert on measuring and rating pollster performance, has evaluated 15 polls by ABT Associates, earning 2.5 stars for accuracy, indicating they are High factually by MBFC’s criteria. They also conclude that their polling slightly favors the Left with a score of +0.8, which equates to Least Biased overall in polling bias. In general, ABT Associates is considered to be highly accurate and demonstrates minimal bias in polling.
Failed Fact Checks
- None in the Last 5 years
Overall, we rate ABT Associates as Least Biased based on polling that minimally favors the left. We also rate them as High Factual pollsters based on a 2.5-star rating in predictive polling. (D. Van Zandt 02/07/2024)
Source: https://www.abtassociates.com/
Last Updated on February 7, 2024 by Media Bias Fact Check
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