2ndVote – Bias and Credibility

2ndVote - Right Bias - Republican - Conservative - Not CredibleFactual Reporting: Mixed - Not always Credible or Reliable


These media sources are moderate to strongly biased toward conservative causes through story selection and/or political affiliation. They may utilize strong loaded words (wording that attempts to influence an audience by using appeal to emotion or stereotypes), publish misleading reports, and omit information reporting that may damage conservative causes. Some sources in this category may be untrustworthy. See all Right Bias sources.

Update: This source shut down on August 31, 2023 and is retired.

  • Overall, 2ndVote is Right Biased based on story selection that favors the right and Mixed for factual reporting due to the use of poor sources and an unproven claim.

Detailed Report

Bias Rating: RIGHT
Factual Reporting: MIXED
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Organization/Foundation
Traffic/Popularity: Minimal Traffic


According to their about page2ndvote was founded in 2013 by Dr. David L. Black, the husband of Republican Representative Diane Black. 2ndvote is based in Nashville, TN. The site describes itself as a Conservative Watchdog for Corporate Activism, which rates the conservative values of retailers and nonprofit groups on issues such as abortion, gay rights, and immigration.

Read our profile on the United States government and media.

Funded by / Ownership

A Bloomberg article reports that Dr. David Black has spent more than $1 million on 2ndVote. According to Nashville Scene, Dr. David Black and Republican Rep. Diane Black “is one of the wealthiest members of Congress” The website is funded through donations.

Analysis / Bias

2ndVote frequently uses emotionally loaded headlines such as this Big Tech Strikes Again – Against Research, Science, and Free Speech.

2ndVote primarily rates companies and nonprofits on a scale of 1 to 5 (1 is the most liberal, 5 the most conservative), based on how they donate money to causes. 2ndVote rates these sites based on donation criteria to these causes: Immigration (anti), Life (pro), 2nd Amendment (pro), Education (not public), Marriage (not same-sex), environment (pro-fossil fuel), and religious liberty (for Christians). Here is an example of some ratings: Starbucks 1.0, ACLU 1.47 Eleven 3.0, Abort 73 5.0, NRA 5.0, and the Christian Business Network 5.0. The methodology employed appears to be flawed. They use a 7 point system to rate organizations, but they are not counted if the source does not donate to one of the 7 conservative causes on their criteria. For example, Hobby Lobby scores a 5.0, despite only supporting 3 of the 7 causes with money. It seems some weight should be applied to what they don’t support, such as the 2nd Amendment.

2ndVote has a news section, and the story selection of this section always favors the ideological right. 2ndVote also has a very favorable opinion of Conservatives. When it comes to sourcing, 2ndVote usually provides links to credible right-leaning sources such as Justfactsdaily. However, they sometimes utilize factually mixed factual sources such as Life News. To summarize this site, they are an anti-abortion website that supports a conservative Christian agenda.

Failed Fact Checks

Overall, 2ndVote is Right Biased based on story selection that favors the right and Mixed for factual reporting due to the use of poor sources and an unproven claim. (M.  Huitsing 10/11/2018) Updated (09/29/2023)

Source: https://2ndvote.com/

Last Updated on September 29, 2023 by Media Bias Fact Check

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