This page hosts daily news stories about the media, social media, and journalism industry. Get the latest Hirings and Firings, Media Transactions, Controversies, and more.
Yahoo Sued Over Alleged Privacy Violations Tied to Ad-Tracking Tool ConnectID
A Vermont resident has filed a class-action lawsuit against Yahoo, accusing the company of violating consumer protection and privacy laws in New York and California. The complaint alleges that Yahoo’s ad-targeting mechanism, ConnectID, tracks users via encrypted email addresses without proper consent or transparency. The plaintiff, Tyler Baker, claims the tool undermines user privacy by creating persistent identifiers linked to personal information, even circumventing common privacy tools like cookie deletion. Yahoo is also accused of misleading users and publishers regarding the true nature of ConnectID’s data sharing practices. The Federal Trade Commission’s stance on hashed data being identifiable is cited in the complaint. Read More (MediaPost Rating)
Tariffs Could Reshape the Streaming Industry, NAB Attendees Warn
At the National Association of Broadcasters (NAB) Show in Las Vegas, streaming executives and legal experts highlighted how evolving tariff policies could disrupt the industry. With tariffs inflating costs for consumer electronics, platforms may face rising production expenses, leading to changes in ad strategies and consumer behavior. One projected outcome is increased popularity of FAST (Free Ad-Supported TV) channels, as consumers seek to cut costs by dropping subscription services. Read More (Adweek Rating)
PR Industry Sounds Alarm Over Fake Experts in National Media
A Press Gazette investigation has triggered a significant response from the PR industry after uncovering the widespread quoting of fake or AI-generated experts in national media. The exposé has led some publishers to review editorial practices and even remove questionable content. PR professionals expressed concerns about the credibility of sources being undermined and emphasized the need for stricter vetting procedures on journalist request platforms. Media figures warned this trend threatens journalism’s integrity and called for a return to foundational practices like direct source verification. Read More (Press Gazette Rating)
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