RIGHT BIAS
These media sources are moderately to strongly biased toward conservative causes through story selection and/or political affiliation. They may utilize strong loaded words (wording that attempts to influence an audience by using an appeal to emotion or stereotypes), publish misleading reports, and omit information that may damage conservative causes. Some sources in this category may be untrustworthy. See all Right Bias sources.
- Overall, we rate WROK – 1440 AM – Rockford as Right-Biased based on the political affiliation of conservative radio hosts. We also rate them as Mixed for factual reporting due to hosting news show personalities with poor fact-check records.
Detailed Report
Bias Rating: RIGHT (5.9)
Factual Reporting: MIXED (5.0)
Country: USA
MBFC’s Country Freedom Rating: MOSTLY FREE
Media Type: Radio Station
Traffic/Popularity: Minimal Traffic
MBFC Credibility Rating: MEDIUM CREDIBILITY
History
WROK – 1440 AM – Rockford is a Rockford, Illinois, talk radio station. The radio station features conservative news talk shows, while the website publishes local and political news. The web domain for the station is 1140wrok.com.
Read our profile on the United States government and media.
Funded by / Ownership
WROK – 1440 AM – Rockford is owned by Townsquare Media, a publicly traded company. According to OpenSecrets, Townsquare Media has made political contributions exclusively to Republican candidates and causes. The publication’s revenue model includes digital advertising and sponsorships.
Analysis / Bias
WROK – 1440 AM – Rockford publishes local news stories that utilize minimally loaded language, such as this: West Nile Virus Found in 17 Illinois Counties in Early Summer.
The radio station and website broadcast a daily lineup of news radio hosts who generally hold conservative perspectives. They also feature nationally syndicated hosts like Mark Levin and Sean Hannity, who have poor fact-check records.
Editorially, the majority of radio hosts hold conservative viewpoints. While local news reporting is usually not opinionated, it publishes opinionated political content with strong conservative perspectives. In general, local news appears to be fact-based, while the radio shows exhibit a conservative bias and sometimes promote misleading or false claims.
Failed Fact Checks
- The radio hosts frequently fail fact checks.
Overall, we rate WROK – 1440 AM – Rockford as Right-Biased based on the political affiliation of conservative radio hosts. We also rate them as Mixed for factual reporting due to hosting news show personalities with poor fact-check records. (D. Van Zandt 06/20/2025)
Source: https://1440wrok.com/
Last Updated on June 20, 2025 by Media Bias Fact Check
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Left vs. Right Bias: How we rate the bias of media sources